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Handbook of Services Marketing and Management

Teresa A. Swartz

Paperback

Current price ₹7,077
Original price ₹10,109
Original price ₹10,109
Original price ₹10,109
(-30%)
₹7,077
Current price ₹7,077

• Author(s): Teresa A. Swartz • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Sales & Selling - ManagementThe Handbook is organized in six major sections: The service setting, demand management, service excellen...

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