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Products
Consumer Experience and Decision-Making in the Metaverse
Theodore Tarnanidis
Paperback
Current price
₹21,191
Original price
₹25,430
Original price
₹25,430
Original price
₹25,430
(-17%)
₹21,191
Current price
₹21,191
| /
• Author(s): Theodore Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTraditional marketing approaches must be more effective in a digital world where consumers seek more immersive and person...
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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou
Paperback
Current price
₹22,630
Original price
₹27,156
Original price
₹27,156
Original price
₹27,156
(-17%)
₹22,630
Current price
₹22,630
| /
• Author(s): Theodore Tarnanidis | Maro Vlachopoulou | Jason Papathanasiou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn today's rapidly evolving digital landscape, entrepreneurs in the grocery ret...
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Social Media and Online Consumer Decision Making in the Fashion Industry
Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis
Paperback
Current price
₹22,689
Original price
₹27,227
Original price
₹27,227
Original price
₹27,227
(-17%)
₹22,689
Current price
₹22,689
| /
• Author(s): Theodore Tarnanidis | Eyridiki Papachristou | Michail Karypidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - Fashion & Textile IndustryToday, many fashion brands use social media marketing strateg...
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