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Products
Advertising and Consumer Psychology: Volume 3
Unknown
Hardcover
Current price
₹8,298
Original price
₹9,958
Original price
₹9,958
Original price
₹9,958
(-17%)
₹8,298
Current price
₹8,298
| /
• Author(s): Unknown • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Advertising & PromotionThe essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and...
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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
Unknown
Hardcover
Current price
₹9,528
Original price
₹11,434
Original price
₹11,434
Original price
₹11,434
(-17%)
₹9,528
Current price
₹9,528
| /
• Author(s): Unknown • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - ResearchWho are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Al...
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