Search results for “[Subject: consumer]”

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between...

• Author(s): Wided Batat • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralThe fashion and luxury industries have been well-established for centuries, but the new disruptive digital environm...

• Author(s): Wided Batat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumpt...