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Products
Experiential Marketing: Consumer Behavior, Customer Experience and the 7es
Wided Batat
Hardcover
Current price
₹13,149
Original price
₹20,228
Original price
₹20,228
Original price
₹20,228
(-35%)
₹13,149
Current price
₹13,149
| /
• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Wided Batat
Hardcover
Current price
₹13,149
Original price
₹20,228
Original price
₹20,228
Original price
₹20,228
(-35%)
₹13,149
Current price
₹13,149
| /
• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between...
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