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Experiential Marketing: Consumer Behavior, Customer Experience and the 7es
Wided Batat
Paperback
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₹4,357
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(-35%)
₹4,357
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₹4,357
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• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Wided Batat
Paperback
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• Author(s): Wided Batat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumpt...
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Digital Luxury: Transforming Brands and Consumer Experiences
Wided Batat
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• Author(s): Wided Batat • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralThe fashion and luxury industries have been well-established for centuries, but the new disruptive digital environm...
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Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences
Wided Batat
Paperback
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• Author(s): Wided Batat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverHow can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety o...
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