Search results for “[subject: consumer-behavior]”

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Wided Batat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumpt...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between...

• Author(s): Wided Batat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverHow can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety o...