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Search results for “[Subject: consumer-behavior]”

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Emotional Design: Why We Love (or Hate) Everyday Things

Don Norman

Paperback

Current price ₹845
Original price ₹1,299
Original price ₹1,299
Original price ₹1,299
(-35%)
₹845
Current price ₹845

• Author(s): Don Norman • Publisher: Basic Books • Publisher Imprint: Basic Books • BISAC: Cognitive Psychology & CognitionWhy attractive things work better and other crucial insights into human-centered designEmotions are inseparable from ho...

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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Paperback

Current price ₹2,451
Original price ₹2,942
Original price ₹2,942
Original price ₹2,942
(-17%)
₹2,451
Current price ₹2,451

• Author(s): Stuart Ewen • Publisher: Basic Books • Publisher Imprint: Basic Books • BISAC: Popular Culture - GeneralCaptains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of...

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