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Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling

Nuno Bernardo

Paperback

Current price ₹2,168
Original price ₹2,602
Original price ₹2,602
Original price ₹2,602
(-17%)
₹2,168
Current price ₹2,168

• Author(s): Nuno Bernardo • Publisher: Beactive Books • Publisher Imprint: Beactive Books • BISAC: Interactive & MultimediaEvery producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or her...

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