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Products
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi
Hardcover
Current price
₹27,971
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₹33,566
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₹33,566
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₹33,566
(-17%)
₹27,971
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₹27,971
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• Author(s): Anil Kumar | Manoj Kumar Dash | Shrawan Kumar Trivedi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe success of any organization is largely dependent on positi...
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Developing Organizational Maturity for Effective Project Management
Gilbert Silvius, Gamze Karayaz
Hardcover
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₹27,474
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₹22,895
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• Author(s): Gilbert Silvius | Gamze Karayaz • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Project ManagementDespite criticism for their serious shortcomings, maturity models are widely used with...
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Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
Sergey Yablonsky
Hardcover
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₹20,099
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• Author(s): Sergey Yablonsky • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - GeneralRapid technological advancements have the ability to positively or negatively impact corporate grow...
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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Afnan Hossain
Hardcover
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₹15,734
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₹18,881
Original price
₹18,881
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₹18,881
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₹15,734
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₹15,734
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• Author(s): Muhammad Sabbir Rahman | Mahmud Habib Zaman | Afnan Hossain • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralThe contribution of small and medium enterprises (SMEs) i...
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Collective Creativity for Responsible and Sustainable Business Practice
Ziska Fields
Hardcover
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₹24,461
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₹20,384
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• Author(s): Ziska Fields • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Development - Sustainable DevelopmentOver the years, irresponsible business practices have resulted in industrial waste, wh...
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