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Products
Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities
Sara Fazzin
Paperback
• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...
View full detailsLeveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki
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• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
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• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsIntergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities
Julia Margarete Puaschunder
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• Author(s): Julia Margarete Puaschunder • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipIntergenerational equity constraints herald a call for intergenerational equity - the fairness to ...
View full detailsPredicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis
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• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...
View full detailsStrategies for Promoting Sustainable Hospitality and Tourism Services
Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea
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• Author(s): Maximiliano Emanuel Korstanje | Babu George | Alexandru-Mircea Nedelea • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - Hospitality, Travel & TourismTourism marketing i...
View full detailsOptimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Nuno Gustavo, João Pronto, Luísa Carvalho
Paperback
• Author(s): Nuno Gustavo | João Pronto | Luísa Carvalho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: GeneralAs hyper-personalization has yet to be perfected, developing hyper-personalized strat...
View full detailsTools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Yurdagül Meral
Paperback
• Author(s): Yurdagül Meral • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Investments & Securities - Analysis & Trading StrategiesThe use of ICT applications has dipped into almost every ...
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