Search results for “[subject: consumer-behavior]”

• Author(s): Rajagopal | Raquel Castaño • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchSuccess in the business world is not strictly reliant on producing valuable and in-demand...

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralUnprecedented changes in consumer shopping habits pose major chal...

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Hans Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn modern business practices, marketing dimensions are changi...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralIn recent years, all types of businesses have increasingly focused on the importance o...

• Author(s): Sarmistha Sarma • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralPositive consumerism is the backbone to a strong economy. Examining the relationship between ...

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

• Author(s): Pantea Keikhosrokiani • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe emergence of new technologies within the industrial revolution has transformed businesses ...

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialAnthropology is a science specialized ...

• Author(s): Norazah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchConsumer behavior is becoming increasingly complex in the current global market. A broader underst...

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Business Management • BISAC: Business And EconomicsThe modern era of business has prompted an increased focus o...

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralHaving a grasp on what appeals to consumers and how consumers are making purchasing decis...

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralThrough the growing penetration of new technologies, online consumers can now share and collaborate...

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

• Author(s): Bikramjit Rishi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - MultilevelIn today's increasingly connected business world, there is new pressure for local brands to go glo...

• Author(s): Sabyasachi Dasgupta | Priya Grover • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralConsumer engagement is becoming crucial to the recall and survival of bran...

• Author(s): Sabyasachi Dasgupta | Priya Grover • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchConsumer engagement is becoming crucial to the recall and survival of brands in i...

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

• Author(s): VIMI Jham | Sandeep Puri • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralAs marketing strategies remain an essential tool in the success of an organization o...

• Author(s): Ebtihaj Ahmed Al-A'Ali | Meryem Masmoudi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralOne of the integral parts of determining business success directly c...

• Author(s): Hans Ruediger Kaufmann | Agapi Manarioti • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingTechnology has changed the buying and selling industry. Research of vario...

• Author(s): Jony Haryanto | Luiz Moutinho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Economics - MacroeconomicsTo gain the most competitive edge, marketers must continually optimize their pro...

• Author(s): Upendra Singh Panwar | Raj Kumar | Nilanjan Ray • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralEconomic growth is directly impacted by a multitude of differ...

• Author(s): Miralem Helmefalk | Leif Marcusson • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralAs consumers increase their purchases from online retailers, businesses mu...

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...

• Author(s): Fabio Musso | Elena Druica • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralIn the world of economics and business, engaging with loyal customers while also s...

• Author(s): Cheng Lu Wang • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialThis title is an IGI Global Core Reference for 2019 as it is one of the best-selling r...

• Author(s): Rodica Ianole • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Economics - TheoryInterdisciplinary factors in the modern business realm have significant impacts on economic agents withi...

• Author(s): Tereza Semerádová • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: General Books • BISAC: Business And EconomicsCreating a brand s image to ultimately sell promoted products has made ...

• Author(s): Dincer Atli • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralMarketing research in modern business has developed to include more than just data analytics. Today, an e...

• Author(s): Maria Antónia Rodrigues | João F. Proença • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Strategic PlanningIn a highly competitive market, digital transformation with internet of thin...