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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Paperback

Current price ₹16,776
Original price ₹20,132
Original price ₹20,132
Original price ₹20,132
(-17%)
₹16,776
Current price ₹16,776

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Impact of Emerging Digital Technologies on Leadership in Global Business

Peter a. C. Smith, Tom Cockburn

Hardcover

Current price ₹21,878
Original price ₹26,254
Original price ₹26,254
Original price ₹26,254
(-17%)
₹21,878
Current price ₹21,878

• Author(s): Peter a. C. Smith | Tom Cockburn • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipTo be successful, business leaders should be familiar with the emerging digital technologies ...

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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Hardcover

Current price ₹21,868
Original price ₹26,242
Original price ₹26,242
Original price ₹26,242
(-17%)
₹21,868
Current price ₹21,868

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Digital Economies: SMEs and E-Readiness

Stephen M. Mutula

Hardcover

Current price ₹18,302
Original price ₹21,963
Original price ₹21,963
Original price ₹21,963
(-17%)
₹18,302
Current price ₹18,302

• Author(s): Stephen M. Mutula • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Mail OrderSeveral studies have been made to determine the effectiveness of information and communication technologies ...

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Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities

Sergey Yablonsky

Hardcover

Current price ₹16,749
Original price ₹20,099
Original price ₹20,099
Original price ₹20,099
(-17%)
₹16,749
Current price ₹16,749

• Author(s): Sergey Yablonsky • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - GeneralRapid technological advancements have the ability to positively or negatively impact corporate grow...

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Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

D. B. a. Mehdi Khosrow-Pour

Hardcover

Current price ₹18,842
Original price ₹22,611
Original price ₹22,611
Original price ₹22,611
(-17%)
₹18,842
Current price ₹18,842

• Author(s): D. B. a. Mehdi Khosrow-Pour • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingAs financial systems migrate to a pervasive, online environment, business leaders and ...

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Leadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization

Çağlar Doğru

Hardcover

Current price ₹24,391
Original price ₹29,270
Original price ₹29,270
Original price ₹29,270
(-17%)
₹24,391
Current price ₹24,391

• Author(s): Çağlar Doğru • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipLeaders are the most important element of an organization in regards to reaching organizational goals, motivating...

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Interdisciplinary Approaches to Digital Transformation and Innovation

Rocci Luppicini

Hardcover

Current price ₹24,369
Original price ₹29,243
Original price ₹29,243
Original price ₹29,243
(-17%)
₹24,369
Current price ₹24,369

• Author(s): Rocci Luppicini • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - General (see also Computers - Electronic CommerBusiness approaches in today's society have become technolog...

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Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Paperback

Current price ₹23,865
Original price ₹28,638
Original price ₹28,638
Original price ₹28,638
(-17%)
₹23,865
Current price ₹23,865

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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Impact of New Media in Tourism

Maria Gorete Dinis, Luís Bonixe, Sónia Lamy

Hardcover

Current price ₹21,901
Original price ₹26,282
Original price ₹26,282
Original price ₹26,282
(-17%)
₹21,901
Current price ₹21,901

• Author(s): Maria Gorete Dinis | Luís Bonixe | Sónia Lamy • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Media StudiesTourism consumers are increasingly demanding and seek to base their travel de...

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Impacts of Online Advertising on Business Performance

Tereza Semerádová

Hardcover

Current price ₹20,768
Original price ₹26,100
Original price ₹26,100
Original price ₹26,100
(-20%)
₹20,768
Current price ₹20,768

• Author(s): Tereza Semerádová • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: General Books • BISAC: Business And EconomicsCreating a brand s image to ultimately sell promoted products has made ...

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Electronic Payment Systems for Competitive Advantage in E-Commerce

Francisco Liébana-Cabanillas

Hardcover

Current price ₹21,892
Original price ₹26,271
Original price ₹26,271
Original price ₹26,271
(-17%)
₹21,892
Current price ₹21,892

• Author(s): Francisco Liébana-Cabanillas • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - General (see also Computers - Electronic CommerRecent innovations in the field of information ...

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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Sumangla Rathore, Avinash Panwar

Hardcover

Current price ₹20,366
Original price ₹24,440
Original price ₹24,440
Original price ₹24,440
(-17%)
₹20,366
Current price ₹20,366

• Author(s): Sumangla Rathore | Avinash Panwar • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingWith the growth of information technology-and the Internet in particular-many ne...

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Cases on Digital Strategies and Management Issues in Modern Organizations

José Duarte Santos

Paperback

Current price ₹16,798
Original price ₹20,158
Original price ₹20,158
Original price ₹20,158
(-17%)
₹16,798
Current price ₹16,798

• Author(s): José Duarte Santos • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Strategic PlanningBusiness strategy is not an abstract concept; it is a type of work that is designed for complex the...

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