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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 1

Information Reso Management Association

Hardcover

Current price ₹36,741
Original price ₹44,090
Original price ₹44,090
Original price ₹44,090
(-17%)
₹36,741
Current price ₹36,741

• Author(s): Information Reso Management Association • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - General

Leadership, Management, and Adoption Techniques for Digital Service Innovation

Kamaljeet Sandhu

Hardcover

Current price ₹25,417
Original price ₹30,501
Original price ₹30,501
Original price ₹30,501
(-17%)
₹25,417
Current price ₹25,417

• Author(s): Kamaljeet Sandhu • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipThere are many advantages to incorporating digital services in business, including improved data management, ...

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Leadership, Management, and Adoption Techniques for Digital Service Innovation

Kamaljeet Sandhu

Paperback

Current price ₹19,315
Original price ₹23,178
Original price ₹23,178
Original price ₹23,178
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₹19,315
Current price ₹19,315

• Author(s): Kamaljeet Sandhu • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipDiscusses the adoption of digital services in multiple industries and presents digital technologies to addres...

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Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Paperback

Current price ₹23,865
Original price ₹28,638
Original price ₹28,638
Original price ₹28,638
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₹23,865
Current price ₹23,865

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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Trends and Innovations in Marketing Information Systems

Theodosios Tsiakis

Hardcover

Current price ₹22,931
Original price ₹27,518
Original price ₹27,518
Original price ₹27,518
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₹22,931
Current price ₹22,931

• Author(s): Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralInformation technology has helped to facilitate the development of various marketing techniques, t...

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Business Analytics and Cyber Security Management in Organizations

Rajagopal, Ramesh Behl

Hardcover

Current price ₹21,884
Original price ₹26,261
Original price ₹26,261
Original price ₹26,261
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₹21,884
Current price ₹21,884

• Author(s): Rajagopal | Ramesh Behl • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management - GeneralTraditional marketing techniques have become outdated by the emergence of the internet, and ...

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Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs

Luísa Cagica Carvalho, Leonilde Reis, Alcina Prata

Hardcover

Current price ₹33,029
Original price ₹39,635
Original price ₹39,635
Original price ₹39,635
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₹33,029
Current price ₹33,029

• Author(s): Luísa Cagica Carvalho | Leonilde Reis | Alcina Prata • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management - GeneralCurrently, most organizations are dependent on IS/ICT in order ...

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Strategic and Pragmatic E-Business: Implications for Future Business Practices

Karim Mohammed Rezaul

Hardcover

Current price ₹18,901
Original price ₹22,682
Original price ₹22,682
Original price ₹22,682
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₹18,901
Current price ₹18,901

• Author(s): Karim Mohammed Rezaul • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - GeneralIn emerging and global economies, e-commerce and e-business have become increasingly necessary...

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Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities

Sara Fazzin

Hardcover

Current price ₹20,779
Original price ₹24,935
Original price ₹24,935
Original price ₹24,935
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₹20,779
Current price ₹20,779

• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management ScienceAs technology grows more effective and refined, businesses and organizations are increasingly taking advan...

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Strategic Customer Relationship Management in the Age of Social Media

Amir Khanlari

Hardcover

Current price ₹20,365
Original price ₹24,438
Original price ₹24,438
Original price ₹24,438
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₹20,365
Current price ₹20,365

• Author(s): Amir Khanlari • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsIn today's society, organizations are looking to optimize potential social interactions and increase fam...

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