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Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany
Rebecca Illichmann
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• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General
Influential Peers! Consumer behavior and complex business relationships in food supply chain networks
Christoph Wiedenroth
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• Author(s): Christoph Wiedenroth • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: GeneralConsumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chain...
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Sensory food preferences. An analysis of consumer behaviour using organic food as an example
Sarah Hemmerling
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• Author(s): Sarah Hemmerling • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General
Targeted Advertising and Consumer Privacy Concerns. Experimental Studies in an Internet Context
Nicole Gröne
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• Author(s): Nicole Gröne • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: GeneralThe rush of marketing expenditures in the Internet has made effectiveness and efficiency increasingly relevant. In particular, online firms offering f...
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Consumption Motives in Luxury Marketing: An Analysis of two Agricultural Markets: Equestrian Sports and Food
Laura Helena Hartmann
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• Author(s): Laura Helena Hartmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: Agriculture - GeneralThis dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Liter...
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