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Search results for “[subject: consumer-behavior]”
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Consumer Culture Theory
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₹12,862
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• Author(s): Domen Bajde | Dannie Kjeldgaard | Russell W. Belk • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Consumer Behavior - GeneralThe twentieth volume of Research in Consumer Behavior prese...
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Consumer Behavior in Tourism and Hospitality Research
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₹11,850
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• Author(s): Alain Decrop | Arch G. Woodside • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchThis portrait of contemporary tourists proposes that these travelers create consumpt...
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Qualitative Consumer Research
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• Author(s): Naresh K. Malhotra | Russell W. Belk • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchIn spite of, and because of, the attention recently paid to "big data" and the ...
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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
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• Author(s): Nripendra Singh • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: E-Commerce - Digital MarketingCustomers are now highly influenced by digital marketing and ease of purchase, level of se...
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Thwarting Green Growth: Perspectives on Barriers to Pro-Environmental Behaviors
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₹10,120
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• Author(s): Muhammed Sajid | Myriam Ertz | Shouheng Sun • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Green BusinessThwarting Green Growth: Perspectives on Barriers to Pro-environmental Behavior...
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New Perspectives on Critical Marketing and Consumer Society
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• Author(s): Elaine L. Ritch | Julie McColl • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - GeneralDigital communication has altered the flow of global information, evolved consumer val...
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Consumer Culture Theory
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₹13,547
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• Author(s): Samantha N. N. Cross | Cecilia Ruvalcaba | Alladi Venkatesh • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Consumer Behavior - GeneralThis series epitomizes the 2017 Consumer Culture ...
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Contemporary Issues in Behavioral Finance
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• Author(s): Simon Grima | Ercan Ozen | Hakan Boz • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Finance - GeneralThis special edition of Contemporary Studies in Economic and Financial Analysis of...
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Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics
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• Author(s): Pooja Kansra | Tanveer Kajla | Nripendra Singh • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Industries - Hospitality, Travel & TourismThe travel industry is undergoing a paradig...
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