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The Why Of The Buy: Consumer Behavior And Fashion Marketing

Patricia Mink Rath, Stefani Bay, Richard Petrizzi

Paperback

Current price ₹8,018
Original price ₹12,335
Original price ₹12,335
Original price ₹12,335
(-35%)
₹8,018
Current price ₹8,018

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

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