Search results for “[Subject: consumer-behavior]”

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...

• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...

• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

• Author(s): Jorge Remondes | Sandrina Teixeira • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralDigital transformation is spreading throughout every industry all over the world. Acquiring new technologi...

• Author(s): Belem Barbosa • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The lan...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

• Author(s): Maria Amélia Machado Carvalho | Maria Antónia Rodrigues • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Economics - MacroeconomicsIn the face of escalating environmental degradation and dwindling natural resources, t...

• Author(s): Arjun J. Nair | Sridhar Manohar | Amit Mittal • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn an era characterized by data abundance and technological advancements, marketing is undergoi...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralUnderstanding consumer behavior in today's digital landscape is mo...

• Author(s): Kittisak Jermsittiparsert | Nattharawee Phongkraphan | Nutnapha Lekhawichit • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe rapidly evolving landscape of artificial intelligence (AI) ha...

• Author(s): Maria Antónia Rodrigues | Maria Amélia Carvalho • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: GeneralThe transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can dama...

• Author(s): Vera Teixeira Vale • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - RetailingThe intersection of luxury consumption and artificial intelligence (AI) combines insights from marketing, psychology, technolog...

• Author(s): Ercan Ozen | Azad Singh | Sanjay Taneja • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - Internet MarketingDigital platforms have transformed consumer behavior, shaping how people discover, explore, and p...

• Author(s): Islam Elgammal | Mohammad Soliman • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - Hospitality, Travel & TourismArtificial intelligence (AI) changes the way consumers make decisions in tourism and mar...

• Author(s): Punitha Sinnappan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralOne of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12...

• Author(s): Hamed Nozari | Sepideh Samadi | Stavroula Kalogeras • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Artificial Intelligence - GeneralIn this rapidly evolving landscape of digital marketing, consumer engagement has be...

• Author(s): Pranjali Gajbhiye | Hemachandran Kannan | Raul Villamarin Rodriguez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe integration of quantum artificial intelligence (AI) into neuromarketing is re...

• Author(s): Monika Gupta | Kumar Shalender | Babita Singla • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralThe metaverse is opening new avenues of opportunities for product manufacturers as well as s...

• Author(s): Minna-Maarit Jaskari • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralIn brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the ro...

• Author(s): Monika Gupta | Priya Jindal | Shubhi Bansal • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Customer RelationsEmotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional...

• Author(s): Sneha Rajput | Firdous Ahmad Malik | Samriti Mahajan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - ServiceRetail innovations in business models are reshaping consumer shopping and brand interactions, d...

• Author(s): Theodore Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTraditional marketing approaches must be more effective in a digital world where consumers seek more immersive and person...

• Author(s): Theodore K. Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralAs consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approac...

• Author(s): Sandrina Teixeira | Sara Teixeira | Zaila Oliveira • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralUsing Influencer Marketing as a Digital Business Strategy presents a comprehensive explo...

• Author(s): Zahid Hussain | Arman Khan | MD Uzir Hossain Uzir • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Artificial Intelligence - GeneralAs AI becomes more sophisticated, the use of AI-generated content is rapidly growing ...

• Author(s): Theodore K. Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralAs luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous gr...

• Author(s): Reason Masengu | Stanilas Bigirimana | Option Takunda Chiwaridzo • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralIn the wake of increasing consumer and stakeholder concerns regarding envi...

• Author(s): Albérico Travassos Rosário | Anna Carolina Boechat • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn a rapidly evolving global landscape, communication and marketing undergo transformative changes...