Search results for “[subject: consumer-behavior]”

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralUnderstanding consumer behavior in today's digital landscape is mo...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralUnderstanding consumer behavior in today's digital landscape is mo...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Belem Barbosa • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The lan...

• Author(s): Belem Barbosa • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The lan...

• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

• Author(s): Arjun J. Nair | Sridhar Manohar | Amit Mittal • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn an era characterized by data abundance and technological advancements, marketing is undergoi...

• Author(s): Kittisak Jermsittiparsert | Nattharawee Phongkraphan | Nutnapha Lekhawichit • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe rapidly evolving landscape of artificial intelligence (AI) ha...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Pantea Keikhosrokiani • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Virtual WorldsAlthough there are various studies on theories and analytical techniques to address consumer behavior change in the current world, t...

• Author(s): Kittisak Jermsittiparsert | Nattharawee Phongkraphan | Nutnapha Lekhawichit • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe rapidly evolving landscape of artificial intelligence (AI) ha...

• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...

• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTo improve the hospitality and tourism services provided to customers, it is nece...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Arjun J. Nair | Sridhar Manohar | Amit Mittal • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn an era characterized by data abundance and technological advancements, marketing is undergoi...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...

• Author(s): Theodore Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTraditional marketing approaches must be more effective in a digital world where consumers seek more immersive and person...

• Author(s): Yogesh K. Dwivedi • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Computer Science and Information Technology • BISAC: Data Transmission Systems - BroadbandAbout the Book This title offers a conceptual model for ex...

• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...

• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...

• Author(s): Jorge Remondes | Sandrina Teixeira • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralDigital transformation is spreading throughout every industry all over the world. Acquiring new technologi...

• Author(s): Islam Elgammal | Mohammad Soliman • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - Hospitality, Travel & TourismArtificial intelligence (AI) changes the way consumers make decisions in tourism and mar...

• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...

• Author(s): Ercan Ozen | Azad Singh | Sanjay Taneja • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - Internet MarketingDigital platforms have transformed consumer behavior, shaping how people discover, explore, and p...

• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...