Search results for “[Subject: consumer-behavior]”

• Author(s): Senay Sabah • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralNo time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perf...

• Author(s): Matthew Reyes • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralThis Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensi...

• Author(s): Sonyel Oflazoglu • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralThis book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for orga...

• Author(s): Umut Ayman • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralThis edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various r...

• Author(s): Carolyn S. Ryan • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: GeneralMany research fields are heading toward more precise process analyses in the era of big data and artificial intelligence. In particular, using in...

• Author(s): Dongpo Li • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Food Science - GeneralThe prediction of China's rise is the subject of this book. The main ideas of this book are derived from Kanshokufuji, a new concept pro...

• Author(s): Aida Alvinius • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Organizational BehaviorIn recent years, scholars have focused more on the "dark sides of leadership." Both the negative and positive aspects of the relati...