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Products
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Dan Croxen-John, Johann Van Tonder
Hardcover
• Author(s): Dan Croxen-John | Johann Van Tonder • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: E-Commerce - Internet MarketingConversion rate optimization (CRO) is about understanding people and behaviour, not simply website vi...
View full detailsOptimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth
Christopher Bones, James Hammersley, Nick Shaw
Paperback
• Author(s): Christopher Bones | James Hammersley | Nick Shaw • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: E-Commerce - Digital MarketingOptimizing Digital Strategy explores the choices facing organizations in the rapidly chan...
View full detailsSupply Chain Management Accounting: Managing Profitability, Working Capital and Asset Utilization
Simon Templar
Paperback
• Author(s): Simon Templar • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Finance - GeneralThe need to contain costs across the business is as strong as ever and the search for cost reduction opportunities is intensifying. There...
View full detailsMaritime Logistics: A Guide to Contemporary Shipping and Port Management
Dong-Wook Song, Photis Panayides
Hardcover
• Author(s): Dong-Wook Song | Photis Panayides • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: International - GeneralSea freight remains overwhelmingly the most common form of transport for goods globally. Grasp the core theorie...
View full detailsNeuromarketing: Practical Insights for Improving Customer Engagement
Katie Hart
Hardcover
• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...
View full detailsE-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Dan Croxen-John
Paperback
• Author(s): Dan Croxen-John • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: E-Commerce - Digital MarketingConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an...
View full detailsThe Successful Career Toolkit: Your Quick Fire Guide to Mastering Business Skills
Patrick Barr
Paperback
• Author(s): Patrick Barr • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: SkillsAs you progress in your career, you will face new challenges. From managing yourself, to managing processes, projects and people, what works for one ...
View full detailsThe Resilient Culture: How Collective Resilience Leads to Business Success
Liane Stephan
Hardcover
• Author(s): Liane Stephan • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Management - GeneralThe ideal business is productive, collaborative and innovative. But how can you bring these qualities into your organization? The solu...
View full details