Search results for “[Subject: consumer-behavior]”

• Author(s): Rebecca Brooks • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and In...

• Author(s): Jean-Eric Pelet • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a...

• Author(s): Nancy Harhut • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralWINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Si...

• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): Michael E. Smith • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavio...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Author(s): Michael R. Solomon • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify ...

• Author(s): Jonathan Gabay • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsWhy do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt duri...

• Author(s): Martin Lindstrom • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchMarketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he tur...

• Author(s): Patrick M. Georges | Anne-Sophie Bayle-Tourtoulou | Michel Badoc • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Life Sciences - NeuroscienceNeuromarketing in Action provides an in-depth review of how the brain funct...

• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsFuture-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, c...

• Author(s): Bob Dignen • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Advertising & PromotionDraws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence s...

• Author(s): Barry Leventhal • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchPredictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modellin...

• Author(s): Zizheng Yu | Hyunsun Yoon • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Web - Social MediaThe ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketin...

• Author(s): Claire Brooks • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchWe are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manag...

• Author(s): Mike Grigsby • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchWho is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the i...

• Author(s): Mike Grigsby • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchAdvanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers th...

• Author(s): Helen Edwards • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralLegacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses...