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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

Purna Virji

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₹2,736
Original price ₹2,736
Original price ₹2,736
₹2,736
Current price ₹2,736

• Author(s): Purna Virji • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: E-Commerce - Digital MarketingWINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Market...

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Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Mohamed Zaki

Paperback

Current price ₹3,863
Original price ₹4,047
Original price ₹4,047
Original price ₹4,047
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₹3,863
Current price ₹3,863

• Author(s): Mohamed Zaki • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: E-Commerce - Digital MarketingWe are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losi...

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Brand Protection in the Online World: A Comprehensive Guide

David N. Barnett

Paperback

Current price ₹4,800
Original price ₹5,059
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₹4,800
Current price ₹4,800

• Author(s): David N. Barnett • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Sales & Selling - ManagementThe growth of the Internet has had a profound effect on the way business is carried out, and has provided an unpreceden...

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Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service

Patrick Maes

Paperback

Current price ₹3,606
Original price ₹3,794
Original price ₹3,794
Original price ₹3,794
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₹3,606
Current price ₹3,606

• Author(s): Patrick Maes • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Sales & Selling - GeneralAdopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolvin...

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The Cryptocurrency Revolution: Finance in the Age of Bitcoin, Blockchains and Tokens

Rhian Lewis

Paperback

Current price ₹4,225
Original price ₹4,289
Original price ₹4,289
Original price ₹4,289
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₹4,225
Current price ₹4,225

• Author(s): Rhian Lewis • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Finance - GeneralThe world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance s...

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The Business Analysis Handbook: Techniques to Deliver Better Business Outcomes

Helen Winter

Paperback

Current price ₹4,809
Original price ₹5,059
Original price ₹5,059
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₹4,809
Current price ₹4,809

• Author(s): Helen Winter • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Strategic PlanningThe Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflec...

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Designing Accessible Learning Content: A Practical Guide to Applying Best-Practice Accessibility Standards to L&d Resources

Susi Miller

Paperback

Current price ₹5,418
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₹5,418
Current price ₹5,418

• Author(s): Susi Miller • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Human Resources & Personnel ManagementMaking learning and development (L&D) content inclusive and accessible for everyone is not only a good thing t...

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The Contemporary CFO: How Finance Leaders Can Drive Business Transformation, Performance and Growth in a Connected World

Michael Haupt

Paperback

Current price ₹4,701
Original price ₹4,704
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₹4,701
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• Author(s): Michael Haupt • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Finance - GeneralThe digital revolution is changing our world and the fundamentals of business faster than anyone expected, and the responsibility for lea...

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Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability

Jonathan O'Brien

Paperback

Current price ₹5,976
Original price ₹7,172
Original price ₹7,172
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Current price ₹5,976

• Author(s): Jonathan O'Brien • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingApproach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to c...

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Kapferer On Luxury: How Luxury Brands can Grow Yet Remain Rare

Jean-Noël Kapferer

Paperback

Current price ₹4,048
Original price ₹4,508
Original price ₹4,508
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₹4,048
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• Author(s): Jean-Noël Kapferer • Publisher: Kogan Page • Publisher Imprint: Kogan Page • Subject: Business Management • BISAC: Marketing - GeneralThis book addresses the No 1 challenge of all major luxury brands today: How can these brands pursu...

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