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Search results for “[Subject: discography-buyers-guides]”

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The Buyer's Toolkit: An Easy-To-Use Approach for Effective Buying

Jonathan O'Brien

Paperback

Current price ₹6,322
Original price ₹6,370
Original price ₹6,370
Original price ₹6,370
(-1%)
₹6,322
Current price ₹6,322

• Author(s): Jonathan O'Brien • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingIn order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given si...

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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Markus Ståhlberg, Ville Maila

Hardcover

Current price ₹4,257
Original price ₹5,109
Original price ₹5,109
Original price ₹5,109
(-17%)
₹4,257
Current price ₹4,257

• Author(s): Markus Ståhlberg | Ville Maila • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Industries - RetailingConvert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from ar...

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Understanding the Professional Buyer: What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves

David Wragg, Jan Paul Van Der Velde

Paperback

Current price ₹4,462
Original price ₹4,549
Original price ₹4,549
Original price ₹4,549
(-2%)
₹4,462
Current price ₹4,462

• Author(s): David Wragg | Jan Paul Van Der Velde • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Sales & Selling - GeneralUnderstanding the Professional Buyer is a practical guide for sales professionals. Providing insight i...

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Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty

Antonia Wade

Paperback

Current price ₹3,689
Original price ₹4,214
Original price ₹4,214
Original price ₹4,214
(-12%)
₹3,689
Current price ₹3,689

• Author(s): Antonia Wade • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralBoost lead generation, improve your pipeline conversion metrics and build loyalty with new and existing clients with this guide to desig...

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Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability

Jonathan O'Brien

Hardcover

Current price ₹20,974
Original price ₹25,169
Original price ₹25,169
Original price ₹25,169
(-17%)
₹20,974
Current price ₹20,974

• Author(s): Jonathan O'Brien • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingApproach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to c...

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Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability

Jonathan O'Brien

Paperback

Current price ₹5,976
Original price ₹7,172
Original price ₹7,172
Original price ₹7,172
(-17%)
₹5,976
Current price ₹5,976

• Author(s): Jonathan O'Brien • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingApproach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to c...

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Consumer Behaviour: Understanding Consumers in a Digital Landscape

Jean-Eric Pelet

Paperback

Current price ₹5,794
Original price ₹5,849
Original price ₹5,849
Original price ₹5,849
(-1%)
₹5,794
Current price ₹5,794

• Author(s): Jean-Eric Pelet • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a...

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Effective Strategic Sourcing: Drive Performance with Sustainable Strategies for Procurement

Patrick Barr

Hardcover

Current price ₹15,858
Original price ₹16,250
Original price ₹16,250
Original price ₹16,250
(-2%)
₹15,858
Current price ₹15,858

• Author(s): Patrick Barr • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingModern supply chains are enjoying new opportunities for innovation and growth. Build competitive advantage, optimize cost and encour...

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Digital Transformation in Procurement: Plan, Execute and Adopt a Successful Digital Procurement Programme

Andries Feikema

Paperback

Current price ₹5,417
Original price ₹5,692
Original price ₹5,692
Original price ₹5,692
(-5%)
₹5,417
Current price ₹5,417

• Author(s): Andries Feikema • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingWith digitalization a consistent theme on every procurement leader's agenda, this book provides a practical approach, empowering ...

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Effective Data Governance: Design a Framework That Works for Your Organization

Nicola Askham

Hardcover

Current price ₹6,380
Original price ₹7,656
Original price ₹7,656
Original price ₹7,656
(-17%)
₹6,380
Current price ₹6,380

• Author(s): Nicola Askham • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Data Science - Data AnalyticsBuild a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making. ...

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Brand Protection in the Online World: A Comprehensive Guide

David N. Barnett

Paperback

Current price ₹4,800
Original price ₹5,059
Original price ₹5,059
Original price ₹5,059
(-5%)
₹4,800
Current price ₹4,800

• Author(s): David N. Barnett • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Sales & Selling - ManagementThe growth of the Internet has had a profound effect on the way business is carried out, and has provided an unpreceden...

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Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Daniel Rowles, Ciaran Rogers

Hardcover

Current price ₹6,970
Original price ₹8,476
Original price ₹8,476
Original price ₹8,476
(-18%)
₹6,970
Current price ₹6,970

• Author(s): Daniel Rowles | Ciaran Rogers • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - DirectTake advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to ...

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Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results

Brad Cleveland

Paperback

Current price ₹2,338
Original price ₹2,993
Original price ₹2,993
Original price ₹2,993
(-22%)
₹2,338
Current price ₹2,338

• Author(s): Brad Cleveland • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: Marketing - GeneralDISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to r...

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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Paul Hague

Paperback

Current price ₹3,967
Original price ₹4,174
Original price ₹4,174
Original price ₹4,174
(-5%)
₹3,967
Current price ₹3,967

• Author(s): Paul Hague • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - DirectUse this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. Th...

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The Cheque'S In The Post!: Credit Control for the Small Business

Andrea Shavick

Paperback

Current price ₹582
Original price ₹1,164
Original price ₹1,164
Original price ₹1,164
(-50%)
₹582
Current price ₹582

• Author(s): Andrea Shavick • Publisher: Kogan Page • Publisher Imprint: Kogan Page • Subject: Business ManagementThis practical guide to credit control covers all aspects of the subject, from initial assessment of a customer's credit worthiness ...

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How the Stock Market Works: A Beginner's Guide to Investment

Michael Becket

Paperback

Current price ₹1,547
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-28%)
₹1,547
Current price ₹1,547

• Author(s): Michael Becket • Publisher: MIXIG • Publisher Imprint: MIXIG • Subject: Business Management • BISAC: Investments & Securities - StocksDo you want to understand investing but are not sure where to start? Get to grips with everythi...

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The Telegraph Tax Guide 2026: Your Complete Guide to the Tax Return for 2025/26

Telegraph Media Group (Tmg)

Hardcover

Current price ₹2,844
Original price ₹3,920
Original price ₹3,920
Original price ₹3,920
(-27%)
₹2,844
Current price ₹2,844

• Author(s): Telegraph Media Group (Tmg) • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Personal Finance - TaxationThis trusted handbook shows you exactly how to complete your Self Assessment tax return for 2025/26, understand u...

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Employee Engagement & Communication Research: Measurement, Strategy & Action

Susan Walker

Paperback

Current price ₹5,081
Original price ₹5,096
Original price ₹5,096
Original price ₹5,096
(-0%)
₹5,081
Current price ₹5,081

• Author(s): Susan Walker • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Management - GeneralThe complete handbook to measuring and evaluating employee engagement and offers a guide to implementing change based on results.

Paid Attention: Innovative Advertising for a Digital World

Faris Yakob

Paperback

Current price ₹2,014
Original price ₹2,602
Original price ₹2,602
Original price ₹2,602
(-23%)
₹2,014
Current price ₹2,014

• Author(s): Faris Yakob • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: E-Commerce - Digital MarketingThe advertising attention marketplace is a confusing and vast playing field where the rules have ch...

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The Telegraph Tax Guide 2026: Your Complete Guide to the Tax Return for 2025/26

Telegraph Media Group (Tmg)

Paperback

Current price ₹1,734
Original price ₹2,599
Original price ₹2,599
Original price ₹2,599
(-33%)
₹1,734
Current price ₹1,734

• Author(s): Telegraph Media Group (Tmg) • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Personal Finance - TaxationThis trusted handbook shows you exactly how to complete your Self Assessment tax return for 2025/26, understand u...

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Using Artificial Intelligence in Marketing: How to Harness AI to Retain the Competitive Edge

Katie King

Paperback

Current price ₹2,415
Original price ₹3,714
Original price ₹3,714
Original price ₹3,714
(-35%)
₹2,415
Current price ₹2,415

• Author(s): Katie King • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralArtificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to...

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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

Darren Bridger

Paperback

₹4,806
Original price ₹4,806
Original price ₹4,806
₹4,806
Current price ₹4,806

• Author(s): Darren Bridger • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchDecoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marke...

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The Future of Shopping: Using Digital, Data and AI to Win with Customers

Miya Knights

Paperback

₹4,204
Original price ₹4,204
Original price ₹4,204
₹4,204
Current price ₹4,204

• Author(s): Miya Knights • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Industries - RetailingHow can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?The Future of ...

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Effective Customer Care

Pat Wellington

Paperback

₹1,671
Original price ₹1,671
Original price ₹1,671
₹1,671
Current price ₹1,671

• Author(s): Pat Wellington • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralEffective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client bas...

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