Search results for “[Subject: techniques-digital]”

• Author(s): Helen Winter • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Strategic PlanningThe Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflec...

• Author(s): David N. Barnett • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Sales & Selling - ManagementThe growth of the Internet has had a profound effect on the way business is carried out, and has provided an unpreceden...

• Author(s): Drayton Bird • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - DirectCommonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direc...

• Author(s): Rhian Lewis • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Finance - GeneralThe world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance s...

• Author(s): Michael Haupt • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Finance - GeneralThe digital revolution is changing our world and the fundamentals of business faster than anyone expected, and the responsibility for lea...

• Author(s): Dan Croxen-John | Johann Van Tonder • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: E-Commerce - Internet MarketingConversion rate optimization (CRO) is about understanding people and behaviour, not simply website vi...

• Author(s): Daniel Rowles | Ciaran Rogers • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - DirectTake advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to ...

• Author(s): Rhian Lewis • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Finance - GeneralThe world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance s...

• Author(s): Apmg • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Management - GeneralThe Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and dev...