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Search results for “[subject: consumer-behavior]”

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Consumer Behaviour

Shubha Ranjan Dutta

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₹7,334
Current price ₹7,334

• Author(s): Shubha Ranjan Dutta • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralIt gives me immense pleasure to introduce before the esteemed readers, the first editio...

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Consumer Behavior-Undergraduate Level Guide Book

Eshetu Tefera Bekele

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Current price ₹5,872
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₹5,872
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• Author(s): Eshetu Tefera Bekele • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of ...

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Consumer Behaviour Dimensions

Derrick Nukunu Akude

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• Author(s): Derrick Nukunu Akude • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book offers a comprehensive exploration of consumer behavior, blending historical...

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Determinants of Consumer Buying Behaviour

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...

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Consumer Behaviour Analytics in the Digital Era

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

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Current price ₹5,875
Original price ₹6,702
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Current price ₹5,875

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...

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Consumer Behaviour in Department Stores

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - General

Consumer Buying Behaviour of Vegetables

Sivasamy Ramesh Kumar, Chellappan Velavan, Thangarasu Samsai

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• Author(s): Sivasamy Ramesh Kumar | Chellappan Velavan | Thangarasu Samsai • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe retail sector in Indi...

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Impact of Digital Marketing on Consumer Behavior

Thota Radha, A. Patrick

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₹9,377
Current price ₹9,377

• Author(s): Thota Radha | A. Patrick • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralIn today's rapidly evolving digital landscape, understanding the intricate relatio...

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A Study on Consumer Buying Behavior and Customer Satisfaction

Sharvesh N, Devipriya B

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Current price ₹7,004
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• Author(s): Sharvesh N | Devipriya B • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book titled "Consumer Buying Behavior and Customer Satisfaction Towards Eye P...

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Consumer Behavior and Private Brand Marketing in the Pune Electronics

Sandeep Londhe, Dhananjay Mandlik

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Current price ₹8,203
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₹8,203
Current price ₹8,203

• Author(s): Sandeep Londhe | Dhananjay Mandlik • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralIndia's electronics retail sector has transformed significantly over th...

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Consumer's Online Buying Behavior Before and After COVID - 19

Vanitha Esaimani

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Current price ₹5,875
Original price ₹6,702
Original price ₹6,702
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₹5,875
Current price ₹5,875

• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...

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Consumer awareness about green marketing & effect on buying behavior

Manzoor Irfan

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Current price ₹3,677
Original price ₹4,190
Original price ₹4,190
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₹3,677
Current price ₹3,677

• Author(s): Manzoor Irfan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe purpose of this research was to scrutinize expressive study on the effect of green market...

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Study of Consumer Purchase Behavior of Health Care Software Products

Somnath Thigale, Vidya Karande Hariba, Dipti Barge

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Current price ₹4,103
Original price ₹4,810
Original price ₹4,810
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₹4,103
Current price ₹4,103

• Author(s): Somnath Thigale | Vidya Karande Hariba | Dipti Barge • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Administration - GeneralConsumer purchase behavior is comparatively a new...

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Consumer Behaviour towards Colgate and Pepsodent

Brindhadevi C, Ann Mercy J, Yazhini D

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Current price ₹4,236
Original price ₹4,832
Original price ₹4,832
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Current price ₹4,236

• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThis study examines and compares consumer behaviour towards Colgat...

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Brand Loyalty Influencing Consumer's Purchasing Behaviours

Sanmugam Annamalah, Kong Linghan

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₹3,674
Current price ₹3,674

• Author(s): Sanmugam Annamalah | Kong Linghan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIn today's competitive business environments, developm...

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A Study of Online Shopping Behaviour of Rural Consumers

Sumit Mishra, Bhagabat Barik

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Current price ₹8,893
Original price ₹10,114
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• Author(s): Sumit Mishra | Bhagabat Barik • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralAccording to a report published by the Internet and Mobile Association of In...

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The Behavioral Factors of Consumer's That Determine E-Banking Adoption

Haitham Jouda

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Original price ₹10,140
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Current price ₹8,699

• Author(s): Haitham Jouda • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralAt present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, i...

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Impact of product placements in films on consumers' behaviour

Debatisse Maëlys

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• Author(s): Debatisse Maëlys • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralWhile traditional advertising has been compromised and discredited by consumers, product p...

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Impact of User-Generated Content on Consumer Trust and Purchase Intent

A. Dineshkarthik, L. R. Siva Raman

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Current price ₹4,236

• Author(s): A. Dineshkarthik | L. R. Siva Raman • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralUser-generated content (also known as or consumer-generated content) is...

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Consumer Behaviour During Festive Season

Pallavur Raman Brinda Kalyani, Merin Annancia

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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThis book examines consumer buying behaviour during festive...

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Customer Buying Behaviour in Instagram

Sathyapriya Madesha

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• Author(s): Sathyapriya Madesha • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralInstagram influencers of all types have a noteworthy influence on the different online ...

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Consumer Protection Measures

Manoj Kulkarni

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• Author(s): Manoj Kulkarni • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe literature review reveals that consumer rights are not protected by a...

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Celebrity endorsement affecting consumer's attitude towards the Ads

Amir Masood

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Current price ₹4,512
Original price ₹5,145
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• Author(s): Amir Masood • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis study has been conducted on 'Celebrity endorsement affecting consumer's attitude towards t...

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Impact of Branding on Rural Consumer Buying Behaviour in Karnataka

Firozkhan Pathan, Shantavva Porapur

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Current price ₹8,207
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Original price ₹9,344
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• Author(s): Firozkhan Pathan | Shantavva Porapur • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralBranding in rural areas has become essential for firms seeking to tap the vast and...

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Online Reviews and Their Influence on Consumer Behaviours. 2nd Edition

Zak Richardson

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• Author(s): Zak Richardson • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralSo how much are we influenced by the opinions of strangers? In a world where technology has ...

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Terrorism, Tourism and Consumer Behaviour

David Capper

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Current price ₹7,308
Original price ₹8,295
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₹7,308
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• Author(s): David Capper • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book investigates the effects of terrorism on tourism markets, examining the various fact...

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Impact of Social Media Marketing on Buying Behavior and Decisions

Mohd Sadique Shaikh

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Current price ₹7,443
Original price ₹8,476
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• Author(s): Mohd Sadique Shaikh • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralPresent research hypothesis for analytical study on impact of social media marketing on...

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Green Marketing Strategy in Enhancing Consumer's Green Level

Sevita Frety

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Current price ₹5,439
Original price ₹6,195
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• Author(s): Sevita Frety • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralEnvironmental awareness has increased rapidly around the globe in recent years because it's oc...

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Algorithmic Governance and Consumer Sovereignty

A. Saravanan, M. P. Sharath Kumar

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Current price ₹7,016
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₹7,016
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• Author(s): A. Saravanan | M. P. Sharath Kumar • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralAlgorithmic Governance and Consumer Sovereignty investigates how digital platforms a...

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Creating a Consumer-Driven Business Model for the Cruise Line Industry

Anni Ahola

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• Author(s): Anni Ahola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThe purpose of this study is to figure out a new kind of a cruise line business model that can ...

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The Prospective of Malaysian Consumers on Good and Service Tax (GST)

Moomal Asma

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• Author(s): Moomal Asma • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: TaxationTaxation is an important economic element that can help the government to generate sufficient revenue for ...

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Banking Behavior of Islamic Bank Customers

Noor Ul Ain Ilyas

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• Author(s): Noor Ul Ain Ilyas • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Accounting - GeneralThe Term Islamic Banking is now not remained new in Pakistan. Islamic Banking has gained...

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Financial Literacy as a Driver of Household Investment Behaviour

Ravindranath Chandapaka

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₹10,568
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• Author(s): Ravindranath Chandapaka • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThis book examines the level of financial literacy among households by comparing r...

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Consumer Behaviour

Sangeetha Lakshman, Sruthi V, Aparna P

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₹5,929
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• Author(s): Sangeetha Lakshman | Sruthi V | Aparna P • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book on Consumer Behavior provides a comprehensive understand...

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Consumer Behaviour in Online Jewellery Shopping

Amrita Bardia, Virendra Chavda

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₹15,092
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• Author(s): Amrita Bardia | Virendra Chavda • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour in Online Jewellery Shopping: A Qualitative and Quantit...

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Customer Engagement Behavior Towards Baby Care Toiletries

Vannemreddy Hima Bindhu

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₹10,673
Original price ₹10,673
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• Author(s): Vannemreddy Hima Bindhu • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe baby care product industry in India is witnessing an unprecedented boom, to the...

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