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Search results for “[subject: consumer-behavior]”

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior by McAlister, Leigh

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Leigh McAlister, Sloan School of Management, James M. Lattin

Hardcover

₹2,693
₹3,114
₹3,114
₹3,114
(-14%)
₹2,693
₹2,693

• Author(s): Leigh McAlister | Sloan School of Management | James M. Lattin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis groundbreaking study offers new insights into the behavior of consumers in ...

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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior by McAlister, Leigh

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Leigh McAlister, Sloan School of Management, James M. Lattin

Paperback

₹1,341
₹1,512
₹1,512
₹1,512
(-11%)
₹1,341
₹1,341

• Author(s): Leigh McAlister | Sloan School of Management | James M. Lattin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis groundbreaking study offers new insights into the behavior of consumers in ...

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The Great Equalizer?: Consumer Choice Behavior at Internet Shopbots by Erik Brynjolfsson

The Great Equalizer?: Consumer Choice Behavior at Internet Shopbots

Erik Brynjolfsson, Sloan School of Management, Center for Ebusiness@mit

Hardcover

₹2,703
₹3,030
₹3,030
₹3,030
(-11%)
₹2,703
₹2,703

• Author(s): Erik Brynjolfsson | Sloan School of Management | Center for Ebusiness@mit • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important...

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A Theory of Consumer Promotions: The Model

Leigh McAlister, Sloan School of Management

Paperback

₹1,343
₹1,512
₹1,512
₹1,512
(-11%)
₹1,343
₹1,343

• Author(s): Leigh McAlister | Sloan School of Management • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralLeigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on ...

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A Theory of Consumer Promotions: The Model

Leigh McAlister, Sloan School of Management

Hardcover

₹2,694
₹3,114
₹3,114
₹3,114
(-13%)
₹2,694
₹2,694

• Author(s): Leigh McAlister | Sloan School of Management • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralLeigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on ...

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The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J. Silk

The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J. Silk, Terry G. Vavra

Paperback

₹1,345
₹1,512
₹1,512
₹1,512
(-11%)
₹1,345
₹1,345

• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...

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The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J. Silk

The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J. Silk, Terry G. Vavra

Hardcover

₹2,696
₹3,030
₹3,030
₹3,030
(-11%)
₹2,696
₹2,696

• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...

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The Great Equalizer?: Consumer Choice Behavior at Internet Shopbots by Erik Brynjolfsson

The Great Equalizer?: Consumer Choice Behavior at Internet Shopbots

Erik Brynjolfsson, Sloan School of Management, Center for Ebusiness@mit

Paperback

₹1,463
₹1,639
₹1,639
₹1,639
(-11%)
₹1,463
₹1,463

• Author(s): Erik Brynjolfsson | Sloan School of Management | Center for Ebusiness@mit • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important...

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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data by S, Fader Peter

Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S, McAlister Leigh

Paperback

₹1,222
₹1,386
₹1,386
₹1,386
(-12%)
₹1,222
₹1,222

• Author(s): Fader Peter S | McAlister Leigh • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralMarketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable i...

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Advertising, Selling the Consumer

John Lee Mahin

Hardcover

₹3,070
₹3,410
₹3,410
₹3,410
(-10%)
₹3,070
₹3,070

• Author(s): John Lee Mahin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralAdvertising Selling the Consumer is a book about the art and practice of advertising. It includes details about the psychologica...

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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing by Hauser, John R.

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

John R. Hauser, Sloan School of Management, Glen L. Urban

Hardcover

₹2,691
₹3,114
₹3,114
₹3,114
(-14%)
₹2,691
₹2,691

• Author(s): John R. Hauser | Sloan School of Management | Glen L. Urban • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis book offers a rigorous yet accessible introduction to the theory and practice ...

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Hardware and Software Customer Satisfaction in Japan: A Comparison of U.S. and Japanese Vendors by Michael A. Cusumano

Hardware and Software Customer Satisfaction in Japan: A Comparison of U.S. and Japanese Vendors

Michael A. Cusumano, Sloan School of Management

Hardcover

₹2,485
₹2,642
₹2,642
₹2,642
(-6%)
₹2,485
₹2,485

• Author(s): Michael A. Cusumano | Sloan School of Management • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the know...

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