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Search results for “[subject: consumer-behavior]”

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Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores

Arto Lindblom

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...

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Billions: Selling to the New Chinese Consumer

Tom Doctoroff

Paperback

Current price ₹1,044
Original price ₹2,087
Original price ₹2,087
Original price ₹2,087
(-50%)
₹1,044
Current price ₹1,044

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

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Marketing Tourism and Hospitality: Concepts and Cases

George, Richard

Paperback

Current price ₹4,040
Original price ₹6,214
Original price ₹6,214
Original price ₹6,214
(-35%)
₹4,040
Current price ₹4,040

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

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The Future Of Men

Marian Salzman, Ira Matathia

Paperback

Current price ₹1,044
Original price ₹2,087
Original price ₹2,087
Original price ₹2,087
(-50%)
₹1,044
Current price ₹1,044

• Author(s): Marian Salzman | Ira Matathia • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementAbout the Book This is a revealing exploration of a market in flux. The Future of Men looks at the important forces sha...

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