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Products
American Sports in an Age of Consumption: How Commercialization Is Changing the Game
Cory Hillman
Paperback
Current price
₹2,823
Original price
₹3,388
Original price
₹3,388
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₹3,388
(-17%)
₹2,823
Current price
₹2,823
| /
• Author(s): Cory Hillman • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes i...
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1950s Television Advertising: The Sponsors and Programs
Vincent Terrace
Paperback
Current price
₹8,650
Original price
₹10,380
Original price
₹10,380
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₹10,380
(-17%)
₹8,650
Current price
₹8,650
| /
• Author(s): Vincent Terrace • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: Advertising & Promotion "Winston tastes good like a cigarette should" and "You'll wonder where the yellow went when you br...
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Lights, Camera, Madison Avenue: The Golden Age of Advertising
Robert Naud
Paperback
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₹3,389
Original price
₹3,389
Original price
₹3,389
(-17%)
₹2,824
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₹2,824
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• Author(s): Robert Naud • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: Television - History & Criticism This inside look at the production of 20th century television commercials begins with a revie...
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Brownfields Redevelopment: Case Studies and Concepts in Community Revitalization
Joaquin Jay Gonzalez, Tad McGalliard, Ignacio Dayrit
Paperback
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₹4,644
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₹4,679
Original price
₹4,679
Original price
₹4,679
(-1%)
₹4,644
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₹4,644
| /
• Author(s): Joaquin Jay Gonzalez | Tad McGalliard | Ignacio Dayrit • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: Development - Economic Development In urban planning, a brownfield is a former industri...
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Mixed Martial Arts and the Quest for Legitimacy: The Sport vs. Spectacle Divide
Mark S. Williams
Paperback
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₹2,823
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₹3,388
Original price
₹3,388
Original price
₹3,388
(-17%)
₹2,823
Current price
₹2,823
| /
• Author(s): Mark S. Williams • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: Martial Arts & Self-Defense Mixed martial arts or MMA is widely regarded as the fastest growing sport. Events fill stadiu...
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