Search results for “[Subject: consumer]”

• Author(s): Maria Nascimento Cunha • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralKnowledge of consumer attitudes and behaviour towards promotions is an important area for today's...

• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...

• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

• Author(s): Tim Kontner • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralDie Informationen �ber die Eigenschaften eines Produkts spielen eine zentrale Rolle bei der Bewertung des Pr...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

• Author(s): Michel Vasconcelos • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralTaking an ethnographic study at Procon Vitória as a starting point, we analyzed the relationship between consumpti...

• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...

• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...

• Author(s): Cesar Augusto Alves Da Silva • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Sociology - GeneralIn today's society, technology is completely controlled for the sole purpose of expanding ca...

• Author(s): Maria Navarro | Mauro Pena • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe book explains how neuromarketing uses neuroscience to understand how emotions, memory and ...

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralConsumer behavior has been the focus of much research and is considered a...

• Author(s): Jiréh González | Kelly Arguello | Carlos Mendoza • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralDiscover how neuroeconomics transforms our understanding of human decisions in the e...

• Author(s): Nerea Blessing | Lince Morales • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralGreen Neuroemotions reveals that consumers no longer buy with reason alone, but with emotion. This boo...

• Author(s): Úrsula Kopke • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralWhat are the variables that act at the moment a consumer chooses one product over another? Which areas of th...

• Author(s): Stephanie Barbara Mark • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralGlobal meat production contributes significantly to emissions, water requirements and soil consump...

• Author(s): Alfred-Joachim Hermanni | Frederik Ornau | Maria Ortenreiter • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThis publication addresses the research questions of the ext...

• Author(s): Otávio Daros • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralCelebrities have become an imaginary resource for the public who admire them. In the midst of life's difficulties and tr...

• Author(s): Michael Lackner • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSociety is facing demographic change. Customers over the age of 50 make up the largest share of the popul...

• Author(s): Rebeca F. Figueira | Jannine P. Oliveira | Danilly H. L. Carvalho • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Production & Operations ManagementConsumption through online platforms...

• Author(s): Belmiro Gonçalves de Castro • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Civil Law

• Author(s): Alan Bitar • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Production & Operations ManagementThe market has demanded that supermarket retailers pay close attention to aspects such as p...

• Author(s): Paula Izabela Nogueira Bartkiw R. • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe research analyzes recent variations in the everyday shopping experience in a supermarket due to...

• Author(s): Fernanda Cirino • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Internet - GeneralThe aim of this study was to understand and analyze the new forms of sociability on the Internet, through ...

• Author(s): Lena Bieberich • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing

• Author(s): Teymur Kuliev • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe experience of developing peasant consumer cooperatives in industrialised countries and in our country shows that in...

• Author(s): Fatima Ezzahra Khouiammi • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe emergence of the Internet has given rise to e-leaders of opinion, influential individuals on...

• Author(s): Susana Vieira | Richard Perassi • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book addresses the general values and attitudes of industrial culture and consumer ...

• Author(s): Rodrigo Marçal Gandia | Joel Yutaka Sugano | Luiz Henrique B. Vilas Boas • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe capsule drinks market is growing exponentially. Although...

• Author(s): Cornélio de Jesus de Santana | Ramon Santos Santana | Sílvia Andréia Vasconcelos (Org) • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: PublicThe reflections arising from this work reveal t...

• Author(s): Siham Mourad • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe brand, thanks to its image, values and personality, gives the product greater value. This is most obviou...

• Author(s): Markus Kieslich • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Production & Operations ManagementThe German agricultural and food industry is increasingly viewed critically by society...

• Author(s): Larissa Bayanova • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe book reconstructs the logic of the problem of interaction of subject and culture in Russian psychology in the 20...

• Author(s): Nerea Blessing | Lince Morales • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralGreen Neuroemotions is an invitation to discover how brands can genuinely connect with peo...