Search results for “[Subject: consumer-behavior]”

• Author(s): Maria Nascimento Cunha • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralKnowledge of consumer attitudes and behaviour towards promotions is an important area for today's...

• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...

• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...

• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralConsumer behavior has been the focus of much research and is considered a...

• Author(s): Jiréh González | Kelly Arguello | Carlos Mendoza • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralDiscover how neuroeconomics transforms our understanding of human decisions in the e...

• Author(s): Omar Ouro-Salim • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book is a tool for students in any field to understand the degree of involvement of products in the...

• Author(s): Michel Vasconcelos • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralTaking an ethnographic study at Procon Vitória as a starting point, we analyzed the relationship between consumpti...

• Author(s): Úrsula Kopke • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralWhat are the variables that act at the moment a consumer chooses one product over another? Which areas of th...

• Author(s): Cesar Augusto Alves Da Silva • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Sociology - GeneralIn today's society, technology is completely controlled for the sole purpose of expanding ca...

• Author(s): Paula Izabela Nogueira Bartkiw R. • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe research analyzes recent variations in the everyday shopping experience in a supermarket due to...

• Author(s): Maria Navarro | Mauro Pena • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe book explains how neuromarketing uses neuroscience to understand how emotions, memory and ...

• Author(s): Alfred-Joachim Hermanni | Frederik Ornau | Maria Ortenreiter • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThis publication addresses the research questions of the ext...

• Author(s): Luiza Giordani | Ma Berenice Machado • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralChanel is one of the most desired brands in the world, synonymous with elegance, class and luxur...

• Author(s): Markus Kieslich • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Production & Operations ManagementThe German agricultural and food industry is increasingly viewed critically by society...

• Author(s): Alexandre Ramos de Moura | Danielle M. de O. a. G. | Alandey S. L. Da Silva • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - General

• Author(s): Rebeca F. Figueira | Jannine P. Oliveira | Danilly H. L. Carvalho • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Production & Operations ManagementConsumption through online platforms...

• Author(s): Nerea Blessing | Lince Morales • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralGreen Neuroemotions reveals that consumers no longer buy with reason alone, but with emotion. This boo...

• Author(s): Christin Edlinger • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Film - ReferenceVienna's cinemas attract a total of around 5 million visitors per year. This is a remarkable figure. Vienn...

• Author(s): Rodrigo Marçal Gandia | Joel Yutaka Sugano | Luiz Henrique B. Vilas Boas • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe capsule drinks market is growing exponentially. Although...

• Author(s): Susana Vieira | Richard Perassi • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book addresses the general values and attitudes of industrial culture and consumer ...

• Author(s): Tim Kontner • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralDie Informationen �ber die Eigenschaften eines Produkts spielen eine zentrale Rolle bei der Bewertung des Pr...

• Author(s): Karen E. López V. • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe purpose of this book is to provide Microeconomics students with the necessary tools to understand the behavior ...

• Author(s): Gloire Kiyinda Makela • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThis thesis analyzes the impact of YANGO RDC's digital marketing on the behavior of Kinshasa's consumers. The s...

• Author(s): Rebeca Figueira | Samara Batista • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralOver the years, with the development and growth of technology, the internethas become a...

• Author(s): Jorge Alfredo González Pérez | Augusto Manuel Kahali Petuleinge • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Life Sciences - HorticultureWith the purpose of proposing a group of actions...

• Author(s): Gésica Borges Bergamini | Paulo R. V. Calheiros • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralIn 2014, Porto Velho became the Brazilian capital with the highest rate of overweight...

• Author(s): Siham Mourad • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe brand, thanks to its image, values and personality, gives the product greater value. This is most obviou...

• Author(s): Salima Jazi • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIndividual interviews and focus groups are two of the most common qualitative market research tools used by m...

• Author(s): Jorge Alfredo González Pérez | Augusto Manuel Kahali Petuleinge • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Life Sciences - HorticultureWith the purpose of proposing a set of actions t...

• Author(s): Chloé Moura • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General