Search results for “[subject: consumer-behavior]”

• Author(s): A. Coskun Samli • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchFrom the Back CoverIn this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that inter...

• Author(s): Jim Pooler • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchShopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychologi...

• Author(s): George Gaskell • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Energy

• Author(s): Unknown • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Advertising & PromotionThe essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and...

• Author(s): George Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralFrom the Back CoverThis book helps organizations develop effective marketing strategies for serving the older consumer market. Assistance is...

• Author(s): George P. Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralMarketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant i...

• Author(s): Jennifer Hill • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Children's StudiesThis gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing percepti...

• Author(s): Richard L. Fulton • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralFrom the Back CoverPsychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on u...

• Author(s): Gregory R. Woirol • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economic HistoryFrom the price of a candy bar to the price of a house, Woirol's book demystifies prices and markets. Why do we use them, how do they work, a...

• Author(s): Ronald Michman • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchIn today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not...

• Author(s): Lloyd Klein • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Personal Finance - GeneralThis is the first comprehensive account of the development of consumer credit. Consumer credit is a vital force driving the development ...

• Author(s): Ronald D. Michman • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchIn today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do ...

• Author(s): Geraldine Henderson • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: DiscriminationThis book provides a vivid examination of the issue of consumer inequality in America--one of society's most under-discussed and critical is...

• Author(s): Larry Kirsch • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Public Affairs & AdministrationMeltdown reveals how the Consumer Financial Protection Bureau was able to curb unsafe and unfair practices that led to the 200...

• Author(s): Jan Sinnott • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Cognitive Psychology & CognitionPsychological, educational, gerontological, marketing, and other literatures all report recent research in everyday problem so...

• Author(s): Myles I. Friedman • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Cognitive Psychology & CognitionDeparting from Myles Friedman's previous versions of prediction theory, this study contends that people seek control as ...

• Author(s): Robert Epstein • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Cognitive Psychology & CognitionFrom the Back CoverThis diverse set of essays traces Epstein's experimental and theoretical work over a 15-year period. Fou...

• Author(s): Cec Yeung • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Bibliographies & IndexesAn original compilation of diverse sources on Chinese patterns of thinking and behavior, this comprehensive reference work is addressed ...

• Author(s): Paul J. Albanese • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - GeneralThe papers collected here represent the growing range of issues addressed by both economists and psychologists. The collection's main obje...

• Author(s): Waris Ishaq • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Sociology - GeneralIn this volume a distinguished group of scholars examines the contributions that behavior analysis can make in meeting the crucial challenges t...

• Author(s): Ladislav Valach • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Sociology - GeneralThe authors describe a view that our short-, medium-, and long- term behavior, interactions, and relationships--whether planned or spontane...

• Author(s): Duane Dobbert • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Research & MethodologyContributors to this unique book explain and compare major theories drawn from several academic fields to uncover the root causes of d...

• Author(s): Dennis Peck • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Sociology - GeneralThis unique collection of case studies introduces readers to many of the common yet extraordinary social problems in contemporary American soci...

• Author(s): Marty Martin • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Personal Finance - Money ManagementUnlike most guidebooks for improving personal finances, this breakthrough work helps readers defeat the often debilitating anx...