Search results for “[subject: consumer-behavior]”

• Author(s): Paul J. Albanese • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Economics - GeneralWhy do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing p...

• Author(s): Ronald D. Michman • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Marketing - ResearchAs businesses have grown to realize that the success of operations is more and more dependent upon an adequate kno...

• Author(s): Ronald D. Michman • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Marketing - GeneralBy any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, educa...

• Author(s): Rose M. Rubin • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Consumer Behavior - GeneralCharacterizes the comparative lifestyles and wellbeing of heterogeneous older Americans by analyzing their expe...

• Author(s): Marshall S. Shapo • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Administrative Law & Regulatory PracticeExperimenting With The Consumer exposes the hazards of the mass-market experimentation in ...

• Author(s): Roy F. Fox • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Life Stages - School AgeFrom the Back CoverWhat happens when kids are held captive to an endless stream of MTV-like television commercials? A...

• Author(s): Lisa Jacobson • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: United States - 20th CenturyChildren play a crucial role in today's economy. According to some estimates, children spend or influence the ...

• Author(s): Sidney Ed Kennedy • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Probability & Statistics - GeneralDuring the 1980s, the use of log-linear statistical models in behavioral and life-science inquir...

• Author(s): Stephen G. Hannaford • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Government & BusinessAn oligopoly (from the Greek, few sellers) is a market that is dominated by a few large and powerful playe...

• Author(s): Glenn D. Walters • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Mental HealthRejecting behavior as the proper topic of study in psychology, Walters defines the subject matter for psychology as the hu...

• Author(s): Ronald R. Sims • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Organizational BehaviorChange is relentless, disruptive, and unavoidable. To manage organizations today, executives need new ways to look...

• Author(s): William H. Crown • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: EconometricsMultiple regression analysis has been widely used by researchers to analyze complex social problems since the 1950s. A spec...

• Author(s): Peter Lamal • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Social PsychologyIn recent years, a number of books devoted to a behavior analytic approach to cultural practices have appeared, and this bo...

• Author(s): Dennis Peck • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Public Policy - Social Services & WelfareThis unique collection of case studies introduces readers to many of the common yet extraordina...