Search results for “[Subject: consumer]”

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): Woodruff Smith • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsTying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on ...

• Author(s): Eric Hirsch | Roger Silverstone • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Teaching - Subjects - Arts & HumanitiesConsuming Technologies opens for analysis some crucial but rarely examined areas of social, cul...

• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

• Author(s): Pamela Karimi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Middle East - GeneralExamining Iran's recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran d...

• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

• Author(s): Bob M. Fennis • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Business And EconomicsThe Psychology of Advertising offers a comprehensive overview of theory and research in consumer...

• Author(s): Aijaz A. Shaikh | Galimkair Mutanov | Heikki Karjaluoto • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Money & Monetary PolicyThis timely book provides an in-depth and relevant overview of the main theories, frame...

• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...

• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

• Author(s): Mona Domosh • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Human GeographyThis is a novel interpretation of the relationship between consumerism, commercialism, and imperialism during the first empire building era of ...

• Author(s): Yves Bourdet • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn the years prior to this book being originally published in 1992, the study of industrial economics had been dominated by the USA...

• Author(s): David R. Wells • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralFirst published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid w...

• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...

• Author(s): Alejandro Néstor García Martínez • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis book offers a new perspective on sociological studies of the consumer society, introducing neglected norma...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Lisa Kastner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralCoalitions of consumer groups, NGOs, and trade unions have traditionally been considered politically weak compared to well-organized and resourceful f...

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

• Author(s): Hélène Cherrier | Michael S. W. Lee • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Ethics & Moral PhilosophyIn this edited volume, the leading scholars in the field engage with consumers, marketers, corporations a...

• Author(s): I. R. C. Hirst | W. Duncan Reekie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsTavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & ...

• Author(s): Natalya Chernyshova • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Ethnic Studies - GeneralAfter decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the S...

• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...

• Author(s): Adrian Furnham | Barrie Gunter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Developmental - ChildExplores how children become socialised into consumer society, how they respond to advertising, what they like and dis...

• Author(s): Stephen Brown | Darach Turley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and Americ...

• Author(s): Leslie M. Meier • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesConsumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and clima...

• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

• Author(s): David B. Clarke • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Earth Sciences - GeographyThe fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial id...

• Author(s): Dominika Maison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Jacqueline Martin • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: MilitaryKey Facts has been specifically written for students studying Law. It is the essential revision tool for a broad range of law courses from A Lev...

• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

• Author(s): Steven Dale Soderlind • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis work focuses on the service economy, it introduces the fundamentals of markets, consumer choice, financial assessment...

• Author(s): Barbara E. Kahn • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsAs the world accelerates towards the digital realm post-pandemic, it has never been more important fo...