Search results for “[Subject: marketing-multilevel]”

• Author(s): Alan Zimmerman | Jim Blythe | Nektarios Tzempelikos • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralLeveraging its distinctive global perspective on the business-to-business (B2B) marketing environme...

• Author(s): Alan Zimmerman | Jim Blythe | Nektarios Tzempelikos • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralLeveraging its distinctive global perspective on the business-to-business (B2B) marketing environme...

• Author(s): Moore Karl | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals...

• Author(s): David F. Birks | Tim Macer • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consu...

• Author(s): Colin Sowter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growt...

• Author(s): Henry Kyambalesa • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, ...

• Author(s): Graeme Drummond | John Ensor | Ruth Ashford • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and c...

• Author(s): Tony Proctor • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook t...

• Author(s): Marilyn A. Stone • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studie...

• Author(s): Richard M. S. Wilson | Colin Gilligan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step...

• Author(s): Pauline Maclaran • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMarketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has ...

• Author(s): Richard M. S. Wilson | Colin Gilligan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step...

• Author(s): R. a. Church | Andrew Godley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: CommerceThis collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distri...

• Author(s): Pauline Maclaran | Michael Saren | Christina Goulding • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMarketing is still widely perceived as simply the creator of wants and needs through selling and ...

• Author(s): Colin Gilligan | Richard M. S. Wilson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralStrategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practi...

• Author(s): Ray Donnelly | Phil Megicks | Graham Harrison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralOffers a companion to the CIM professional marketing qualifications. This title includes chapters that co...

• Author(s): J. David Lichtenthal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Human Sexuality (See Also Social Science - Human Sexuality)Make the most of your ability to teach business-to-business marketing! Fundamentals of Bu...

• Author(s): Ray Donnelly | Colin Linton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralButterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifica...

• Author(s): Anne Laure Humbert • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: ResearchBridging feminist theory and cutting-edge statistics, this book introduces multilevel analysis of individual heterogeneity and discriminatory a...

• Author(s): Bonita M. Kolb • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMarketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry o...

• Author(s): Anne Laure Humbert • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: ResearchBridging feminist theory and cutting-edge statistics, this book introduces multilevel analysis of individual heterogeneity and discriminatory a...

• Author(s): Hannah D. Walters | Rachel M. Hammond • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralAI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on ma...

• Author(s): Michael Nicholson | Sarah Hong Xiao • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDrawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sec...

• Author(s): Cathy Ace • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - General'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing ...

• Author(s): Bonita M. Kolb • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMarketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a...

• Author(s): Michael Baker • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studi...

• Author(s): Peter Mudie | Angela Pirrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralServices Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketi...

• Author(s): Lisa Harris | Charles Dennis • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - RetailingE-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and op...

• Author(s): Shashi Misiura • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHeritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the her...

• Author(s): Fiona McLean • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Museum Administration and MuseologyMarketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to tru...

• Author(s): Tony Kent | Reva Brown • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumer...

• Author(s): Frank G. Cabano | Stefan Müller | Katja Gelbrich • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchReligious affiliation and religiosity of consumers can give rise to a differentiation of marketing st...

• Author(s): Joyce Costello • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsInfluencers offer brands the ability to deliver the 'right' communication and marketing messages to a ...

• Author(s): Colin Gilligan | Richard M. S. Wilson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralConcentrates on the critical planning aspects that are of vital importance to practitioners and students alike. T...

• Author(s): Scott McCabe | Carol Zhang • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThe rapidly changing context of the modern tourism and hospitality industry, responding to the ne...

• Author(s): R. a. Church | Andrew Godley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: CommerceThis collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distri...