Search results for “[subject: consumer-behavior]”

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...

• Author(s): Ronald Paul Hill • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchEthical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketi...

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

• Author(s): James Fitchett | Andrea Davies • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Hindi Literature • BISAC: Marketing - ResearchEver since its conception some 40 years ago, consumer research has been the...

• Author(s): Kathy Hamilton | Aliakbar Jafari • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - ResearchThis four-volume collection focuses on emerging and cutting-edge work ...

• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...

• Author(s): Debashish Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion...

• Author(s): Naren Nath | Nath Naren • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions ...

• Author(s): Malcolm Wright | Marc Vanhuele • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

• Author(s): Hy Mariampolski • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchEthnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet ...