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Managing Corporate Brands: A New Approach to Corporate Communication
Marcos Ormeno
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• Author(s): Marcos Ormeno • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Economics - GeneralFrom the Back CoverMuch attention has been paid recently to corporate brands and corporate reputations. Although compan...
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Knowledge Potential Measurement and Uncertainty
Kerstin Fink
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• Author(s): Kerstin Fink • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Computer ScienceFrom the Back CoverWhereas the measurement of tangible assets, e.g. cost of sales or raw material, used to be one of the ma...
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Global Supply Chain Performance and Risk Optimization: The Value of Real Options Flexibility Demonstrated in the Global Automotive Industry
Rob Smith
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• Author(s): Rob Smith • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management ScienceFrom the Back CoverToday's trends toward increasing industry consolidation, globalization and platform product strategies un...
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Perspectives on Operations Research: Essays in Honor of Klaus Neumann
Martin Morlock
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• Author(s): Martin Morlock • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Operations ResearchFrom the Back CoverOperations Research, the science of better, is a discipline that permanently produces and applies a...
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Myths, Narratives and the Dilemma of Managerial Support: Organizational Learning as an Alternative?
Alexander Dreiling
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• Author(s): Alexander Dreiling • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralFrom the Back CoverWith the advent of modern organization science, management science, computer science, and info...
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