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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities

Wilson Ozuem

Hardcover

Current price ₹7,731
Original price ₹11,043
Original price ₹11,043
Original price ₹11,043
(-30%)
₹7,731
Current price ₹7,731

• Author(s): Wilson Ozuem • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: E-Commerce - Online TradingFrom the Back CoverOnline brand communities (OBCs) are hugely important in the development of marketing strategy, but it i...

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