Search results for “[Subject: consumer-guides]”

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

• Author(s): David Federman • Publisher: Springer • Publisher Imprint: Springer • BISAC: Natural ResourcesSince early 1989, a gem dealer I've known for years has been calling me every few weeks to brief me on mounting mayhem in Colombia's lucrati...

• Author(s): A. Simpson • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchThis is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the rol...

• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

• Author(s): S. Hart • Publisher: Springer • Publisher Imprint: MacMillan • BISAC: Marketing - GeneralBranding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge sour...

• Author(s): Ranga Chimhundu • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverWith a special focus on private label food brands and manufacturer brands, this book provides a comprehensiv...

• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

• Author(s): Martin Minogue • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: General

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Éric Walter • Publisher: Springer • Publisher Imprint: Springer • BISAC: AppliedFrom the Back CoverInitial training in pure and applied sciences tends to present problem-solving as the process of elaborating explicit closed-form solu...

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...

• Author(s): M. Micheletti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Inside Flap"This is a theoretically-sophisticated and empirically-rich examination of the increasingly ...

• Author(s): S. Sreejesh • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back Cover​This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing man...

• Author(s): Deborah Lewis • Publisher: Springer • Publisher Imprint: Springer • BISAC: AdministrationSpurred by the impact consumer health informatics has had on patients and healthcare providers, this comprehensive volume details all aspects of...

• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

• Author(s): Nina Mazar • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralFrom the Back CoverIt is accepted that interactive decision aids, also referred to as agents, are the central component of...

• Author(s): M. Fetscherin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchConsumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what...

• Author(s): Artur Lugmayr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Media & CommunicationsFrom the Back CoverThe Media Convergence Handbook sheds new light on the complexity of media convergence and the relate...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): C. Brymer • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThe Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building bra...

• Author(s): Dominique Barjolle • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental - GeneralFrom the Back CoverThis book explores the main methods, models, and approaches of food consumer science applied to six countries o...

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

• Author(s): H. Hahn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - FranceIntegrating the history of Paris with the history of consumption, the press, publicity, advertising and spectacle, this book traces the evo...

• Author(s): Viktor I. Rabchuk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Power Resources - Fossil FuelsFrom the Back CoverThis book is focused on the management of gas consumers, especially in cases of gas supply disruptions. I...

• Author(s): Jella Pfeiffer • Publisher: Springer • Publisher Imprint: Physica-Verlag • BISAC: Electronic Commerce (see also headings under Business & EconFrom the Back CoverThis book gives recommendations on which interactive decision aids t...

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practice...

• Author(s): Dieter Ahlert | F. Bruin | Stefan Borchert • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralIm Rahmen von Efficient-Consumer-Response-(ECR-)Kooperationen werden logistische und marketingpolitische Inst...

• Author(s): Cesare Buffa • Publisher: Springer • Publisher Imprint: Springer • BISAC: Electronics - Circuits - GeneralFrom the Back CoverThis book deals with compasses for consumer applications realized in MEMS technology, to support location-ba...

• Author(s): Louis D. Brown • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverBuilding on earlier patient-empowerment movements, consumer- and advocate-driven mental health self-help (MHSH) initiativ...

• Author(s): Robert A. Greenwald • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralFor an increasing number of hospitals and universities the institutional review board (lRB) has become a way of life. Spurred into existence by p...

• Author(s): J. Wan • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialJunmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He fir...

• Author(s): Michael Buttkus • Publisher: Springer • Publisher Imprint: Springer • BISAC: Accounting - ManagerialThis book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a r...

• Author(s): Nikolaos Stylos • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Industries - Hospitality, Travel & TourismFrom the Back CoverGeneration Z (Gen Z) is the demographic cohort also known as Post-Millennials, th...