Search results for “[subject: consumer-behavior]”

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social media--in cre...

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affect con...

• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

• Author(s): Alfonso Pellegrino • Publisher: Springer • Publisher Imprint: Springer • BISAC: E-Commerce - Digital Marketing

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affe...

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

• Author(s): Randolph J. Trappey • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchCustomers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the to...

• Author(s): M. Iqani • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverConsumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But t...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This a...

• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...

• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism

• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...

• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for stu...

• Author(s): Ada Maria Barone • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Computer Science and Information Technology • BISAC: Consumer Behavior - GeneralFrom the Back CoverThe development of several AI solutions has revoluti...

• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an...