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Products
Qualitative Consumer and Marketing Research The Asian Perspectives and Practices
Nuttavuthisit
Paperback
Current price
₹5,821
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₹8,955
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₹8,955
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₹8,955
(-35%)
₹5,821
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₹5,821
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• Author(s): Nuttavuthisit • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book presents both theoretical research methods and practical uses of qualita...
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Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale
Chapman, Chris
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₹4,774
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₹7,344
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₹4,774
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• Author(s): Chapman | Chris • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Computer Science and Information Technology • BISAC: Information TheoryThis book is your definitive guide to the rapidly growing role of Quantitative...
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Digital Phenotyping and Mobile Sensing: New Developments in Psychoinformatics
Christian Montag
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• Author(s): Christian Montag • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Health, Physical Fitness and Yoga • BISAC: BiomedicalFrom the Back CoverThis book offers a snapshot of cutting-edge applications of digital phenot...
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
Felix van de Sand, Anna-Katharina Frison
Paperback
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₹5,653
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₹6,784
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₹5,653
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• Author(s): Felix van de Sand | Anna-Katharina Frison • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book offers a new method for aligning brand manag...
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Singularities of Mappings: The Local Behaviour of Smooth and Complex Analytic Mappings
David Mond
Paperback
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• Author(s): David Mond • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Mathematics and Statistics • BISAC: Geometry - AlgebraicFrom the Back CoverThe first monograph on singularities of mappings for many years, this book pr...
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