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Selling Mrs. Consumer

Christine McGaffey Frederick

Hardcover

Current price ₹3,430
Original price ₹3,894
Original price ₹3,894
Original price ₹3,894
(-12%)
₹3,430
Current price ₹3,430

• Author(s): Christine McGaffey Frederick • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Marketing - General

The Education of the Consumer: A Study in Curriculum Material

Henry Harap

Hardcover

Current price ₹3,202
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,202
Current price ₹3,202

• Author(s): Henry Harap • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Curricula"The Education of the Consumer: A Study in Curriculum Material" is a pioneering examination of the relationship between economic co...

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Economic and Human Behaviour a Reply to Social Psychologists

Phillip Sargant Florence

Hardcover

Current price ₹2,697
Original price ₹3,114
Original price ₹3,114
Original price ₹3,114
(-13%)
₹2,697
Current price ₹2,697

• Author(s): Phillip Sargant Florence • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - Theory"Economic and Human Behaviour a Reply to Social Psychologists" explores the intricate intersection of economi...

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Economic and Human Behaviour a Reply to Social Psychologists

Phillip Sargant Florence

Paperback

Current price ₹1,456
Original price ₹1,684
Original price ₹1,684
Original price ₹1,684
(-14%)
₹1,456
Current price ₹1,456

• Author(s): Phillip Sargant Florence • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - Theory"Economic and Human Behaviour a Reply to Social Psychologists" explores the intricate intersection of economi...

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The Discovery of the Consumer

Beatrice Webb

Paperback

Current price ₹1,222
Original price ₹1,424
Original price ₹1,424
Original price ₹1,424
(-14%)
₹1,222
Current price ₹1,222

• Author(s): Beatrice Webb • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Consumer Behavior - General"The Discovery of the Consumer" is a seminal text by Beatrice Webb that explores the evolving role of the consu...

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Selling Mrs. Consumer

Christine McGaffey Frederick

Paperback

Current price ₹2,408
Original price ₹2,724
Original price ₹2,724
Original price ₹2,724
(-12%)
₹2,408
Current price ₹2,408

• Author(s): Christine McGaffey Frederick • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Marketing - General

Psychic the Ads: The Case Book of Advertising

Carroll Rheinstrom

Hardcover

Current price ₹3,201
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,201
Current price ₹3,201

• Author(s): Carroll Rheinstrom • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Psychic the Ads: The Case Book of Advertising" is an influential examination of the psychological drivers...

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Psychology in Business Relations

A. J. Snow

Paperback

Current price ₹2,883
Original price ₹3,244
Original price ₹3,244
Original price ₹3,244
(-11%)
₹2,883
Current price ₹2,883

• Author(s): A. J. Snow • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Industrial & Organizational Psychology"Psychology in Business Relations" is an insightful exploration into the application of psychologic...

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Hand to Mouth Buying

Leverett S. Lyon

Paperback

Current price ₹2,736
Original price ₹2,740
Original price ₹2,740
Original price ₹2,740
(-0%)
₹2,736
Current price ₹2,736

• Author(s): Leverett S. Lyon • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - General

Psychology in Advertising

Albert T. Poffenberger

Paperback

Current price ₹3,120
Original price ₹3,504
Original price ₹3,504
Original price ₹3,504
(-11%)
₹3,120
Current price ₹3,120

• Author(s): Albert T. Poffenberger • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Psychology in Advertising" is a seminal exploration into the intersection of human behavior and comme...

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Principles of Personal Selling

Harry Rudolph Tosdal

Paperback

Current price ₹3,385
Original price ₹4,062
Original price ₹4,062
Original price ₹4,062
(-17%)
₹3,385
Current price ₹3,385

• Author(s): Harry Rudolph Tosdal • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Sales & Selling - Management"Principles of Personal Selling" is a comprehensive exploration of the fundamental techniques and p...

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Principles of Personal Selling

Harry Rudolph Tosdal

Hardcover

Current price ₹4,429
Original price ₹5,315
Original price ₹5,315
Original price ₹5,315
(-17%)
₹4,429
Current price ₹4,429

• Author(s): Harry Rudolph Tosdal • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Sales & Selling - Management"Principles of Personal Selling" is a comprehensive exploration of the fundamental techniques and p...

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The Economics of Instalment Selling

Edwin A. Seligman

Hardcover

Current price ₹3,197
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,197
Current price ₹3,197

• Author(s): Edwin A. Seligman • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - General"The Economics of Instalment Selling" is a foundational study exploring the mechanics, implications, and economic v...

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Marketing and Merchandising

Alexander Hamilton Institute

Paperback

Current price ₹2,291
Original price ₹2,594
Original price ₹2,594
Original price ₹2,594
(-12%)
₹2,291
Current price ₹2,291

• Author(s): Alexander Hamilton Institute • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Marketing - General"Marketing and Merchandising" serves as a foundational exploration into the principles of commerce and c...

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The Theory of the Leisure Class

Thorstein Veblen

Paperback

Current price ₹2,408
Original price ₹2,724
Original price ₹2,724
Original price ₹2,724
(-12%)
₹2,408
Current price ₹2,408

• Author(s): Thorstein Veblen • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Sociology - Social Theory"The Theory of the Leisure Class" by Thorstein Veblen is a foundational text in sociology and economics that i...

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The Theory of the Leisure Class

Thorstein Veblen

Hardcover

Current price ₹3,430
Original price ₹3,894
Original price ₹3,894
Original price ₹3,894
(-12%)
₹3,430
Current price ₹3,430

• Author(s): Thorstein Veblen • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Sociology - Social Theory"The Theory of the Leisure Class" by Thorstein Veblen is a foundational text in sociology and economics that i...

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Psychology in Business Relations

A. J. Snow

Hardcover

Current price ₹3,795
Original price ₹4,284
Original price ₹4,284
Original price ₹4,284
(-11%)
₹3,795
Current price ₹3,795

• Author(s): A. J. Snow • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Industrial & Organizational Psychology"Psychology in Business Relations" is an insightful exploration into the application of psychologic...

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Marketing and Merchandising

Alexander Hamilton Institute

Hardcover

Current price ₹3,202
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,202
Current price ₹3,202

• Author(s): Alexander Hamilton Institute • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Marketing - General"Marketing and Merchandising" serves as a foundational exploration into the principles of commerce and c...

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The Principles of Advertising: Second Edition

Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss

Hardcover

Current price ₹3,554
Original price ₹4,024
Original price ₹4,024
Original price ₹4,024
(-12%)
₹3,554
Current price ₹3,554

• Author(s): Harry Tipper | Harry L. Hollingworth | George Burton Hotchkiss • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"The Principles of Advertising Second Edition" provides a comp...

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The Principles of Advertising: Second Edition

Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss

Paperback

Current price ₹2,635
Original price ₹2,642
Original price ₹2,642
Original price ₹2,642
(-0%)
₹2,635
Current price ₹2,635

• Author(s): Harry Tipper | Harry L. Hollingworth | George Burton Hotchkiss • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"The Principles of Advertising Second Edition" provides a comp...

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Elementary Advertising

George W. Allen

Hardcover

Current price ₹3,076
Original price ₹3,504
Original price ₹3,504
Original price ₹3,504
(-12%)
₹3,076
Current price ₹3,076

• Author(s): George W. Allen • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Elementary Advertising" by George W. Allen is a foundational guide to the principles and practices of the ad...

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The Price of Things

The Authors' Press

Paperback

Current price ₹2,049
Original price ₹2,334
Original price ₹2,334
Original price ₹2,334
(-12%)
₹2,049
Current price ₹2,049

• Author(s): The Authors' Press • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - General"The Price of Things" is a compelling collection of essays and observations that explores the complex mechanisms o...

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My Life in Advertising

Claude C. Hopkins

Paperback

Current price ₹1,814
Original price ₹2,074
Original price ₹2,074
Original price ₹2,074
(-13%)
₹1,814
Current price ₹1,814

• Author(s): Claude C. Hopkins • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"My Life in Advertising" is the seminal autobiography of Claude C. Hopkins, one of the most influential fig...

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The Science of Prices: Second Impression Revised

John A. Todd

Hardcover

Current price ₹3,067
Original price ₹3,504
Original price ₹3,504
Original price ₹3,504
(-12%)
₹3,067
Current price ₹3,067

• Author(s): John A. Todd • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - Theory"The Science of Prices" by John A. Todd, M.A., serves as a comprehensive introduction to the fundamental principles of ec...

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The First Hundred Million

E. Haldeman-Julius

Paperback

Current price ₹2,283
Original price ₹2,594
Original price ₹2,594
Original price ₹2,594
(-12%)
₹2,283
Current price ₹2,283

• Author(s): E. Haldeman-Julius • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Marketing - General"The First Hundred Million" is a fascinating exploration of mass-market publishing and the psychology of the Ameri...

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Elementary Advertising

George W. Allen

Paperback

Current price ₹2,166
Original price ₹2,464
Original price ₹2,464
Original price ₹2,464
(-12%)
₹2,166
Current price ₹2,166

• Author(s): George W. Allen • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Elementary Advertising" by George W. Allen is a foundational guide to the principles and practices of the ad...

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The Price of Things

The Authors' Press

Hardcover

Current price ₹3,070
Original price ₹3,504
Original price ₹3,504
Original price ₹3,504
(-12%)
₹3,070
Current price ₹3,070

• Author(s): The Authors' Press • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Economics - General"The Price of Things" is a compelling collection of essays and observations that explores the complex mechanisms o...

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The First Hundred Million

E. Haldeman-Julius

Hardcover

Current price ₹3,194
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,194
Current price ₹3,194

• Author(s): E. Haldeman-Julius • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Marketing - General"The First Hundred Million" is a fascinating exploration of mass-market publishing and the psychology of the Ameri...

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Psychology in Advertising

Albert T. Poffenberger

Hardcover

Current price ₹4,032
Original price ₹4,544
Original price ₹4,544
Original price ₹4,544
(-11%)
₹4,032
Current price ₹4,032

• Author(s): Albert T. Poffenberger • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Psychology in Advertising" is a seminal exploration into the intersection of human behavior and comme...

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The Great American Bandwagon

Charles Merz

Paperback

Current price ₹2,046
Original price ₹2,334
Original price ₹2,334
Original price ₹2,334
(-12%)
₹2,046
Current price ₹2,046

• Author(s): Charles Merz • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Popular Culture"The Great American Band Wagon" is a sharp and insightful exploration of the social landscape of the United States during th...

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The Great American Bandwagon

Charles Merz

Hardcover

Current price ₹3,068
Original price ₹3,504
Original price ₹3,504
Original price ₹3,504
(-12%)
₹3,068
Current price ₹3,068

• Author(s): Charles Merz • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Popular Culture - General"The Great American Band Wagon" is a sharp and insightful exploration of the social landscape of the United States...

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Principles of Advertising

Daniel Starch

Paperback

Current price ₹4,080
Original price ₹4,544
Original price ₹4,544
Original price ₹4,544
(-10%)
₹4,080
Current price ₹4,080

• Author(s): Daniel Starch • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Advertising & Promotion"Principles of Advertising" is an authoritative and comprehensive examination of the scientific methods underly...

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Pleasure & Instinct: A Study in the Psychology of Human Action

A. H. Burlton Allen

Paperback

Current price ₹2,283
Original price ₹2,594
Original price ₹2,594
Original price ₹2,594
(-12%)
₹2,283
Current price ₹2,283

• Author(s): A. H. Burlton Allen • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Psychotherapy - Spiritually Integrated"Pleasure & Instinct: A Study in the Psychology of Human Action" offers a profound explora...

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Social Psychology: The Bases of Behavior Called Social

Robert H. Gault

Hardcover

Current price ₹3,194
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,194
Current price ₹3,194

• Author(s): Robert H. Gault • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Social Psychology"Social Psychology. The Bases of Behavior Called Social" by Robert H. Gault provides a rigorous and comprehensive exami...

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The Psychology of Christian Life and Behaviour

William Straton Bruce

Hardcover

Current price ₹3,194
Original price ₹3,634
Original price ₹3,634
Original price ₹3,634
(-12%)
₹3,194
Current price ₹3,194

• Author(s): William Straton Bruce • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Psychology of Religion"The Psychology of Christian Life and Behaviour" is a profound exploration into the intersection of psycholo...

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The Psychology of Christian Life and Behaviour

William Straton Bruce

Paperback

Current price ₹2,284
Original price ₹2,594
Original price ₹2,594
Original price ₹2,594
(-12%)
₹2,284
Current price ₹2,284

• Author(s): William Straton Bruce • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Psychology of Religion"The Psychology of Christian Life and Behaviour" is a profound exploration into the intersection of psycholo...

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