Search results for “[Subject: consumer-behavior]”

• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...

• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...

• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...

• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...

• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...

• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...

• Author(s): Stefan Rosenblum • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralDie heutige Zeit ist von verschiedenen, meistens kurzlebigen Trends geprägt. Doch was sind Trends überhaupt? Wie kann eine Unternehmung damit um...

• Author(s): Elvis Ndembe • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Industries - GeneralThis study combines both theoretical and empirical models to test the presence of dominant or partial offsetting Behavior (OB) in the p...

• Author(s): Somjit Barat • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralIn this book, based on data gathered from more 2,500 grocery coupon users, the author shows how coupons can negatively impact the sales of the promo...

• Author(s): Johanna Moisander • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralGlobal warming has recently been pinpointed as an urgent challenge for environmental policy-makers and social marketers all over the world. In ...

• Author(s): Krittinee Nuttavuthisit • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThis book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics int...

• Author(s): Christina Chung • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralAs an experimental investigation, this study examines how retailer familiarity and dynamic pricing affect American and Japanese onlin...

• Author(s): Christine Cordt • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralThe experience of making a purchase goes more and more beyond the satisfaction of needs and is perceived by consumers as a leisuretime activity. ...

• Author(s): Yi Lin Yu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralAn important issue related to the gaming industry is what factors can attract the consumers' attention to purchase and play the video games. The electr...

• Author(s): Katja Klasinc • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: International Relations - GeneralSustainability and ethical awareness are ubiquitous notions in today's world, affecting our daily decisions and forcing u...

• Author(s): Simren Matharu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThis research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different eth...

• Author(s): Tania Shaikh • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralA case study of Coca Cola and Pepsi has been undertaken in order to comprehend whether or not branding affects consumer purchase decesio...

• Author(s): Sonia Khan • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Management - GeneralGender and Tourism: Understanding Male and Female Tourist Behavior, is an in-depth comparative study identifying the preferences, partici...

• Author(s): Shun Cai | Yunjie Xu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Management - GeneralOver the last two decades, the Internet has been dramatically revolutionizing many aspects of transactions between consumers an...

• Author(s): Valéry Bezençon • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralFair Trade has been developping from an alternative movement into a complex system dealing with a large variety of stakeholders such as transnati...

• Author(s): Andrina Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Industries - GeneralThe recession in 2008-2009 was the most debated subject universally caused by debts and over spending. The aim of the research scrutinize...

• Author(s): Madeleine Ogilvie • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralEver wondered why women wear make-up? This book explores the 'sign' of visible face make-up and examines how women consume appearan...