Search results for “[subject: consumer-behavior]”

• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...

• Author(s): Somjit Barat • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: GeneralIn this book, based on data gathered from more 2,500 grocery coupon users, the author shows how coupons can negatively impact the sales of the promo...

• Author(s): Elvis Ndembe • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Industries - GeneralThis study combines both theoretical and empirical models to test the presence of dominant or partial offsetting Behavior (OB) in the p...

• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...

• Author(s): Christina Chung • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralAs an experimental investigation, this study examines how retailer familiarity and dynamic pricing affect American and Japanese onlin...

• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...