Search results for “[Subject: consumer-behavior]”

• Author(s): Chantal Ammi • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: International - GeneralGlobalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and oppor...

• Author(s): Gerard Cliquet • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Marketing - GeneralLocation-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarke...

• Author(s): Sihem Dekhili • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Marketing - GeneralMany people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. How...

• Author(s): Pierre-Henry Leveau • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Industries - Hospitality, Travel & TourismHistory shows us that technologies help humankind in our daily activities. Every major technological e...

• Author(s): Michel Millot • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Popular CultureWhen there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through ...

• Author(s): Viviane Clavier • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Diet & Nutrition - NutritionFood is a major health issue; the links between diet and health are dominant in nutrition discourse and practice. Food ...