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Products
Strategic Marketing Management: Text and Cases
S.L. Gupta
Hardcover
• Author(s): S.L. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in busi...
View full detailsKaryalay Prabandh (Office Management)
R.C. Bhatia
Paperback
• Author(s): R.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक दिल्ली विश्वविद्यालय के बी.ए. (प्रोग्राम) रेग्युलर एवं नॉन-कॉलेजिएट वीमेन्स एजुकेशन बोर्ड (NCWEB) की द्वितीय वर्ष, नेशनल ओप...
View full detailsPublic Enterprises: Economics and Management (Vol. 1)
K.R. Gupta
Paperback
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...
View full detailsManagement for UGC-NET SLET: and other Competitive Examinations-For Essay Type Analytical Evaluative Definitional
Atlantic Research Division
Hardcover
• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers ...
View full detailsOrganization Development: Accelerating Learning and Transformation
S. Ramnarayan, T.V. Rao
Paperback
• Author(s): S. Ramnarayan | T.V. Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementS. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decad...
View full detailsGranthalaya Soochikaran
C.K. Sharma
Paperback
• Author(s): C.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information Scienceग्रंथालयात की कार्यकुशलता और सफलता का आधार ग्रंथालय सूचीकरण है जिसकी सहायता से पाठक अपनी वांछित पुस्तक अविलम्ब प्राप्त करते ह...
View full detailsDirectory Of Libraries In India (Vol. 3)
K.R. Gupta
Hardcover
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceThe fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of lib...
View full detailsStatistics for Behavioural and Social Sciences
Banamali Mohanty, Santa Misra
Paperback
• Author(s): Banamali Mohanty | Santa Misra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book presents the major statistical concepts, methods and designs, and their analyses in simple, easily acce...
View full detailsA Practical Approach to Marketing Management
Kujnish Vashisht
Paperback
• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...
View full detailsYour Life is Your Message: Discovering the Core of Transformational Leadership
Nancy Stanford Blair, Mark L. Gesner
Paperback
• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...
View full detailsHuman Resource Development: HRD-IR Interface Approach
Sanjeev Kumar Singh
Paperback
• Author(s): Sanjeev Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe pioneering research work contained in this book seeks to combine the emerging patterns of HRD. The endeavoured and enriched par...
View full detailsWinning on HR Analytics: Leveraging Data for Competitive Advantage
Kuldeep Singh, Ramesh Soundararajan
Paperback
• Author(s): Kuldeep Singh | Ramesh Soundararajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPredict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data w...
View full detailsMarketing Management
Arun Kumar, Rachana Sharma
Paperback
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...
View full detailsEncyclopaedia of Environment: Environmental Legislation In India (Vol. 4)
K.R. Gupta
Hardcover
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentEnvironmental degradation mainly caused by human interference is the most alarming anxiety and a primary concern of the present societ...
View full detailsRural Development: Principles, Policies and Management
Katar Singh, Anil Shishodia
Paperback
• Author(s): Katar Singh | Anil Shishodia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAn unparalleled textbook on the subject, extensively revised to provide updates of various policies, strategies, and programs in the...
View full details