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Strategic Marketing Management: Text and Cases

S.L. Gupta

Hardcover

Current price ₹875
Original price ₹1,250
Original price ₹1,250
Original price ₹1,250
(-30%)
₹875
Current price ₹875

• Author(s): S.L. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in busi...

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Karyalay Prabandh (Office Management)

R.C. Bhatia

Paperback

₹263
Original price ₹350
Original price ₹350
Original price ₹350
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₹263
Current price ₹263

• Author(s): R.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक दिल्ली विश्वविद्यालय के बी.ए. (प्रोग्राम) रेग्युलर एवं नॉन-कॉलेजिएट वीमेन्स एजुकेशन बोर्ड (NCWEB) की द्वितीय वर्ष, नेशनल ओप...

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Public Enterprises: Economics and Management (Vol. 1)

K.R. Gupta

Paperback

₹263
Original price ₹350
Original price ₹350
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₹263
Current price ₹263

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...

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Management for UGC-NET SLET: and other Competitive Examinations-For Essay Type Analytical Evaluative Definitional

Atlantic Research Division

Hardcover

Current price ₹977
Original price ₹1,395
Original price ₹1,395
Original price ₹1,395
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₹977
Current price ₹977

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers ...

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Organization Development: Accelerating Learning and Transformation

S. Ramnarayan, T.V. Rao

Paperback

Current price ₹747
Original price ₹995
Original price ₹995
Original price ₹995
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₹747
Current price ₹747

• Author(s): S. Ramnarayan | T.V. Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementS. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decad...

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Granthalaya Soochikaran

C.K. Sharma

Paperback

₹113
Original price ₹150
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₹113
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• Author(s): C.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information Scienceग्रंथालयात की कार्यकुशलता और सफलता का आधार ग्रंथालय सूचीकरण है जिसकी सहायता से पाठक अपनी वांछित पुस्तक अविलम्ब प्राप्त करते ह...

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Directory Of Libraries In India (Vol. 3)

K.R. Gupta

Hardcover

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceThe fourth revised and enlarged edition of the Directory of Libraries in India contains much larger number of addresses of lib...

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Statistics for Behavioural and Social Sciences

Banamali Mohanty, Santa Misra

Paperback

₹747
Original price ₹995
Original price ₹995
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₹747
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• Author(s): Banamali Mohanty | Santa Misra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book presents the major statistical concepts, methods and designs, and their analyses in simple, easily acce...

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A Practical Approach to Marketing Management

Kujnish Vashisht

Paperback

₹413
Original price ₹550
Original price ₹550
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₹413
Current price ₹413

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

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Your Life is Your Message: Discovering the Core of Transformational Leadership

Nancy Stanford Blair, Mark L. Gesner

Paperback

₹372
Original price ₹495
Original price ₹495
Original price ₹495
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₹372
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• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

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Human Resource Development: HRD-IR Interface Approach

Sanjeev Kumar Singh

Paperback

₹188
Original price ₹250
Original price ₹250
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Current price ₹188

• Author(s): Sanjeev Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe pioneering research work contained in this book seeks to combine the emerging patterns of HRD. The endeavoured and enriched par...

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Winning on HR Analytics: Leveraging Data for Competitive Advantage

Kuldeep Singh, Ramesh Soundararajan

Paperback

₹413
Original price ₹550
Original price ₹550
Original price ₹550
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₹413
Current price ₹413

• Author(s): Kuldeep Singh | Ramesh Soundararajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPredict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data w...

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Marketing Management

Arun Kumar, Rachana Sharma

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

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Encyclopaedia of Environment: Environmental Legislation In India (Vol. 4)

K.R. Gupta

Hardcover

Current price ₹455
Original price ₹650
Original price ₹650
Original price ₹650
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Current price ₹455

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentEnvironmental degradation mainly caused by human interference is the most alarming anxiety and a primary concern of the present societ...

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Rural Development: Principles, Policies and Management

Katar Singh, Anil Shishodia

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Katar Singh | Anil Shishodia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAn unparalleled textbook on the subject, extensively revised to provide updates of various policies, strategies, and programs in the...

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