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Products
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili
Paperback
• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social
Leveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki
Paperback
• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsMultifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
David J. Burns
Paperback
• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...
View full detailsEmotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Ana Maria Soares, Maher Georges Elmashhara
Paperback
• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...
View full detailsExploring the Dynamics of Consumerism in Developing Nations
Ayantunji Gbadamosi
Paperback
• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...
View full detailsPredicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis
Paperback
• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...
View full detailsEmotion-Based Approaches to Personnel Management: Emerging Research and Opportunities
Sara Fazzin
Paperback
• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...
View full detailsBuilding Consumer-Brand Relationship in Luxury Brand Management
Paula Rodrigues, Ana Pinto Borges
Paperback
• Author(s): Paula Rodrigues | Ana Pinto Borges • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralLuxury is no longer a privilege of the high-net-worth individuals. It is now acces...
View full details