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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Paperback

Current price ₹16,776
Original price ₹20,132
Original price ₹20,132
Original price ₹20,132
(-17%)
₹16,776
Current price ₹16,776

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Paperback

Current price ₹23,865
Original price ₹28,638
Original price ₹28,638
Original price ₹28,638
(-17%)
₹23,865
Current price ₹23,865

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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