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Leveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki
Paperback
• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...
View full detailsImpact of Emerging Digital Technologies on Leadership in Global Business
Peter a. C. Smith, Tom Cockburn
Hardcover
• Author(s): Peter a. C. Smith | Tom Cockburn • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipTo be successful, business leaders should be familiar with the emerging digital technologies ...
View full detailsLeveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki
Hardcover
• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...
View full detailsDigital Economies: SMEs and E-Readiness
Stephen M. Mutula
Hardcover
• Author(s): Stephen M. Mutula • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Mail OrderSeveral studies have been made to determine the effectiveness of information and communication technologies ...
View full detailsMulti-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
Sergey Yablonsky
Hardcover
• Author(s): Sergey Yablonsky • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - GeneralRapid technological advancements have the ability to positively or negatively impact corporate grow...
View full detailsStrategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
D. B. a. Mehdi Khosrow-Pour
Hardcover
• Author(s): D. B. a. Mehdi Khosrow-Pour • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingAs financial systems migrate to a pervasive, online environment, business leaders and ...
View full detailsLeadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization
Çağlar Doğru
Hardcover
• Author(s): Çağlar Doğru • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipLeaders are the most important element of an organization in regards to reaching organizational goals, motivating...
View full detailsInterdisciplinary Approaches to Digital Transformation and Innovation
Rocci Luppicini
Hardcover
• Author(s): Rocci Luppicini • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - General (see also Computers - Electronic CommerBusiness approaches in today's society have become technolog...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsImpact of New Media in Tourism
Maria Gorete Dinis, Luís Bonixe, Sónia Lamy
Hardcover
• Author(s): Maria Gorete Dinis | Luís Bonixe | Sónia Lamy • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Media StudiesTourism consumers are increasingly demanding and seek to base their travel de...
View full detailsImpacts of Online Advertising on Business Performance
Tereza Semerádová
Hardcover
• Author(s): Tereza Semerádová • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: General Books • BISAC: Business And EconomicsCreating a brand s image to ultimately sell promoted products has made ...
View full detailsElectronic Payment Systems for Competitive Advantage in E-Commerce
Francisco Liébana-Cabanillas
Hardcover
• Author(s): Francisco Liébana-Cabanillas • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: E-Commerce - General (see also Computers - Electronic CommerRecent innovations in the field of information ...
View full detailsCapturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
Sumangla Rathore, Avinash Panwar
Hardcover
• Author(s): Sumangla Rathore | Avinash Panwar • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingWith the growth of information technology-and the Internet in particular-many ne...
View full details