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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi
Hardcover
• Author(s): Anil Kumar | Manoj Kumar Dash | Shrawan Kumar Trivedi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe success of any organization is largely dependent on positi...
View full detailsApplying Predictive Analytics Within the Service Sector
Rajendra Sahu
Hardcover
• Author(s): Rajendra Sahu • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Economics • BISAC: Industries - ServiceValue creation is a prime concern for any contemporary business. This can be acco...
View full detailsBig Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Amandeep Singh
Paperback
• Author(s): Amandeep Singh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralExplores big data in terms of digital marketing for meaningful analysis of information that can improv...
View full detailsImpacts of Online Advertising on Business Performance
Tereza Semerádová
Hardcover
• Author(s): Tereza Semerádová • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: General Books • BISAC: Business And EconomicsCreating a brand s image to ultimately sell promoted products has made ...
View full detailsOrganizational Productivity and Performance Measurements Using Predictive Modeling and Analytics
Madjid Tavana, Kathryn Szabat, Kartikeya Puranam
Hardcover
• Author(s): Madjid Tavana | Kathryn Szabat | Kartikeya Puranam • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - GeneralBusinesses are collecting massive amounts of data every day as a ...
View full detailsUsing Applied Mathematical Models for Business Transformation
Antoine Trad, Damir Kalpic
Hardcover
• Author(s): Antoine Trad | Damir Kalpic • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Decision Making & Problem SolvingTraditional business practices have been left behind due to the increas...
View full detailsBig Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Amandeep Singh
Hardcover
• Author(s): Amandeep Singh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralThe availability of big data, low-cost commodity hardware, and new information management and analytic...
View full detailsBig Data Analytics for Entrepreneurial Success
Soraya Sedkaoui
Hardcover
• Author(s): Soraya Sedkaoui • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: EntrepreneurshipIn a resolutely practical and data-driven project universe, the digital age changed the way data is coll...
View full detailsHandbook of Research on Organizational Transformations through Big Data Analytics
Madjid Tavana, Kartikeya Puranam
Hardcover
• Author(s): Madjid Tavana | Kartikeya Puranam • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Enterprise Applications - Business Intelligence ToolsBig data analytics utilizes a wide range of softw...
View full detailsDigital Transformation and Innovative Services for Business and Learning
Kamaljeet Sandhu
Hardcover
• Author(s): Kamaljeet Sandhu • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Operations ResearchIn a world dependent on digital technologies, business corporations continually try to stay ahead of...
View full detailsQualitative Techniques for Workplace Data Analysis Qualitative Techniques for Workplace Data Analysis
Manish Gupta, Musarrat Shaheen, K. Prathap Reddy
Hardcover
• Author(s): Manish Gupta | Musarrat Shaheen | K. Prathap Reddy • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Research & MethodologyIn businesses and organizations, understanding the social r...
View full detailsSentiment Analysis and Knowledge Discovery in Contemporary Business
Dharmendra Singh Rajput, Ramjeevan Singh Thakur, S. Muzamil Basha
Paperback
• Author(s): Dharmendra Singh Rajput | Ramjeevan Singh Thakur | S. Muzamil Basha • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn the era of social connectedness, people are b...
View full detailsBusiness Intelligence in Economic Forecasting: Technologies and Techniques
Jue Wang, Shouyang Wang
Hardcover
• Author(s): Jue Wang | Shouyang Wang • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Forecasting
Data Envelopment Analysis and Effective Performance Assessment
Farhad Hossein Zadeh Lotfi, Seyed Esmaeil Najafi, Hamed Nozari
Hardcover
• Author(s): Farhad Hossein Zadeh Lotfi | Seyed Esmaeil Najafi | Hamed Nozari • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Linear & Nonlinear ProgrammingFor any organization, analysis of per...
View full detailsEnterprise Big Data Engineering, Analytics, and Management
Martin Atzmueller, Samia Oussena, Thomas Roth-Berghofer
Hardcover
• Author(s): Martin Atzmueller | Samia Oussena | Thomas Roth-Berghofer • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Databases - Data MiningThe significance of big data can be observed in any dec...
View full detailsCrowdsourcing and Knowledge Management in Contemporary Business Environments
Regina Lenart-Gansiniec
Hardcover
• Author(s): Regina Lenart-Gansiniec • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Development - GeneralIn an era of an economy based on knowledge and Web 2.0 technology, knowledge is the foundat...
View full detailsBusiness Analytics and Cyber Security Management in Organizations
Rajagopal, Ramesh Behl
Hardcover
• Author(s): Rajagopal | Ramesh Behl • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management - GeneralTraditional marketing techniques have become outdated by the emergence of the internet, and ...
View full detailsApplying Business Intelligence Initiatives in Healthcare and Organizational Settings Applying Business Intelligence Initiatives in Healthcare and Orga
Shah J. Miah, William Yeoh
Hardcover
• Author(s): Shah J. Miah | William Yeoh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipData analysis is an important part of modern business administration, as efficient compilation of ...
View full detailsHandbook of Research on Foundations and Applications of Intelligent Business Analytics
Zhaohao Sun, Zhiyou Wu
Hardcover
• Author(s): Zhaohao Sun | Zhiyou Wu • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management - GeneralIntelligent business analytics is an emerging technology that has become a mainstream market...
View full detailsCases on Performance Improvement Innovation
Darlene M. Van Tiem, Nancy Crain Burns
Paperback
• Author(s): Darlene M. Van Tiem | Nancy Crain Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementCompanies in today's market are continually looking fo...
View full detailsApplied Big Data Analytics in Operations Management
Manish Kumar
Hardcover
• Author(s): Manish Kumar • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Operations ResearchOperations management is a tool by which companies can effectively meet customers' needs using the least...
View full detailsMachine Learning Techniques for Improved Business Analytics
Dileep Kumar G
Paperback
• Author(s): Dileep Kumar G • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Machine TheoryAnalytical tools and algorithms are essential in business data and information systems. Efficient economic ...
View full detailsHandbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Pantea Keikhosrokiani
Hardcover
• Author(s): Pantea Keikhosrokiani • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe emergence of new technologies within the industrial revolution has transformed businesses ...
View full detailsMachine Learning Techniques for Improved Business Analytics
Dileep Kumar G
Hardcover
• Author(s): Dileep Kumar G • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Machine TheoryAnalytical tools and algorithms are essential in business data and information systems. Efficient economic ...
View full detailsOrganizational Applications of Business Intelligence Management: Emerging Trends
Richard T. Herschel
Hardcover
• Author(s): Richard T. Herschel • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Decision Making & Problem SolvingBusiness Intelligence Management and Decision Support Systems are vital tools f...
View full detailsCrowdsourcing and Knowledge Management in Contemporary Business Environments
Regina Lenart-Gansiniec
Paperback
• Author(s): Regina Lenart-Gansiniec • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Information ManagementIn an era of an economy based on knowledge and Web 2.0 technology, knowledge is the founda...
View full detailsIndustry 4.0 and Hyper-Customized Smart Manufacturing Supply Chains
S. G. Ponnambalam, Nachiappan Subramanian, Manoj Kumar Tiwari
Paperback
• Author(s): S. G. Ponnambalam | Nachiappan Subramanian | Manoj Kumar Tiwari • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Production & Operations ManagementPresents innovative research ideas...
View full detailsApplying Business Intelligence Initiatives in Healthcare and Organizational Settings
Shah J. Miah, William Yeoh
Paperback
• Author(s): Shah J. Miah | William Yeoh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipData analysis is an important part of modern business administration, as efficient compilation of ...
View full detailsCases on Performance Improvement Innovation
Darlene M. Van Tiem, Nancy Crain Burns
Hardcover
• Author(s): Darlene M. Van Tiem | Nancy Crain Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Project ManagementCompanies in today's market are continually looking for techniques that will e...
View full detailsQualitative Techniques for Workplace Data Analysis
Manish Gupta, Musarrat Shaheen, K. Prathap Reddy
Paperback
• Author(s): Manish Gupta | Musarrat Shaheen | K. Prathap Reddy • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Research & MethodologyIn businesses and organizations, understanding the social r...
View full detailsBusiness Intelligence: Concepts, Methodologies, Tools, and Applications, VOL 4
Information Reso Management Association
Hardcover
• Author(s): Information Reso Management Association • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Enterprise Applications - Business Intelligence Tools
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Joana Coutinho de Sousa
Hardcover
• Author(s): Joana Coutinho de Sousa • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchA new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuro...
View full detailsIndustry 4.0 and Hyper-Customized Smart Manufacturing Supply Chains
S. G. Ponnambalam, Nachiappan Subramanian, Manoj Kumar Tiwari
Hardcover
• Author(s): S. G. Ponnambalam | Nachiappan Subramanian | Manoj Kumar Tiwari • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Management - GeneralNext-generation supply chains revolve around smart m...
View full detailsStatistical Tools and Analysis in Human Resources Management
Dipak Kumar Bhattacharyya
Hardcover
• Author(s): Dipak Kumar Bhattacharyya • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementRecently, the use of statistical tools, methodologies, and models in...
View full detailsUtilizing Big Data Paradigms for Business Intelligence
Jérôme Darmont, Sabine Loudcher
Paperback
• Author(s): Jérôme Darmont | Sabine Loudcher • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: LeadershipBecause efficient compilation of information allows managers and business leaders to make the...
View full detailsSentiment Analysis and Knowledge Discovery in Contemporary Business
Dharmendra Singh Rajput, Ramjeevan Singh Thakur, S. Muzamil Basha
Hardcover
• Author(s): Dharmendra Singh Rajput | Ramjeevan Singh Thakur | S. Muzamil Basha • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn the era of social connectedness, people are b...
View full details